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The quest to affirm Americans’ need for alcohol and tobacco is a tale of 100 years of advertising intended to seduce consumers to partake in these delicious vices.
This catalogue of ads showcases the extensive and abundant campaigns and trends of drinking and smoking in the United States that, for better or worse, explore a vibrant chapter of advertising history.
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Founded by Benedikt Taschen in 1980 as a small comic-book store in Cologne, today Taschen is a leading art-book publisher known for its dazzling and audacious world of eye-catching coffee table books spanning architecture, art, design, fashion, photography, pop culture, style and travel.
By working closely alongside acclaimed creative partners, Taschen continues to publish thousands of titles in dozens of languages, ensuring that the world’s best books are available to everyone.