Eytys

Stockholm-based sneaker brand Eytys celebrates the dynamic culture of generation Y – a generation of youngsters that embody multi-platform creativity and individualism.

On a quest to produce the perfect sneaker, the brand created their first shoe in 2013, naming it ‘Mother’; a unisex deck shoe silhouette featuring a unique rubber platform. Today, Eytys collections are more about playing with proportions and materials rather than decoration, and every sneaker that the brand produces takes inspiration from the burgeoning street and skate culture of the 90s to offer an air of nostalgia.