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First Things First Book



Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed. Striking corporate design is a must-have for any new business.

For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. First Things First! presents real examples from shop owners and mechanics, dentists and organic farmers —businesses discovering corporate design for the first time —as well as from traditionally creative companies like marketing agencies or restaurants, and hotels.

With profiles and photographs it explores their novel approaches to corporate design.

Page: 256

Language: English

Release date: May 2016

Material: Hardcover

Publisher: Gestalten

Size Guide

Size: 246x284x25m

Weight: 1600 grams

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