Hamilton and Hare have used technology usually reserved for professional sportswear in this British underwear brand's latest innovation: seamless underwear and T-shirts. The idea is that seamless construction allows the garments more easily to mould with your body. Seamless design combines the forward-thinking use of sustainable bamboo along with cotton and some hi-tech materials to create pieces that, as the brand puts it, "you can hardly feel on your body".

The approach of Hamilton and Hare has always been that underwear's importance should not be under-estimated as contributing to our outer confidence. Underwear is, as they point out, first on and last off each day - and also closest to our skin. The seamless range takes this a step further, removing another barrier to ultimate comfort. Fewer seams, more luxury. Not just that, but the manufacturing process means there's less waste, too.

Seamless Trunk

Compact construction is 85% bamboo viscose - combined with 10% polyamide and 5% elastane - to provide a four-way stretch and day-long comfort with no seams or labels to irritate. Bamboo is naturally hypoallergenic and antibacterial.

Seamless Brief

Perfect for wearing under tailored trousers, the seamless brief is so light and breathable you'll barely know it's there. Hamilton and Hare's 21st century update of the classic y-front is 84% cotton combined with 10% polyamide and 6% elastane for comfort and stretch.

Seamless T-shirt

In 100% sustainable cotton, the Hamilton and Hare seamless T-shirt is both lightweight and soft to the touch. Seamless design and construction means the t-shirt will mould to your chest, while mesh side panels and a ribbed hem make sure the t-shirt remains in place with no riding up.

Seamless Sports Trunk

Technology from Hamilton and Hare's seamless trunk remade for high energy physical activity. Construction is 89% polyamide, 8% elastane and 3% polypropylene for maximum sweat-wicking, movement and flexibility. A longer leg is designed to prevent chafing or riding up.