When it comes to outdoor gear, Klättermusen isn't the biggest name on the mountain, but it's the one you notice. Now entering its 50th year, the Swedish brand specialises in designing kit that works the way you want it to, the way you need it to, but without blindly following convention.
Things are done differently here. An asymmetric zipper, a cleverly thought-out pull cord, a neatly designed hidden pocket – these are the small details that set Klättermusen's outdoor kit apart. But it's not just odd for oddity's sake. Everything is there for a reason: to improve performance. Which is plain to see in the brand's FW25 collection.
To mark its 50th year, Klättermusen isn’t just rolling out a greatest hits collection. Yes, the Allgrön 2.0 shell jacket, the Gere 3.0 pants and the Ull backpack return – all sharper, tougher, refined versions of themselves – but the anniversary also doubles as a reflection. A coffee table book, Klättermusen ABC, lands this autumn, honouring the landscapes, people and improbable decisions that shaped the company.
Of course, new product is part of the story. The FW25 line introduces the Rå jacket, a lightweight down jacket made from a mix of recycled Re:Down and Primaloft, designed to keep you warm but also easy to dismantle and recycle when it’s done its job. It’s very Klättermusen: innovation and longevity, with one eye always on the environment.
CEO Gonz Ferrero sums it up neatly: “A product, like a great brand, is crafted through time.” And Klättermusen has had plenty of that. Fifty years of engineering, refining and rethinking – an ongoing attempt to strip away the unnecessary and perfect the essentials. The next five decades, it seems, will be no different.
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