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Polaroid Originals is a new brand from Polaroid dedicated to analogue instant photography in the original, iconic format. It’s the next step in a journey started by The Impossible Project, who have kept the format alive since 2008.
Launched on September 13th, 2017, the 80th anniversary of the founding of Polaroid, Polaroid Originals makes instant film for Polaroid cameras and refurbishes vintage cameras so they’re as good as new.
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