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Urban Apothecary started life out of a passion for fragrance and a desire to layer traditional ingredients of flowers, fruits, resins and woods in unconventional and contemporary ways. Founded by Tajinder Banwait, both entrepreneur and beauty industry stalwart, the brand believes in locking memories in fragrance.
Every fragrance recounts a personal experience, a scented snapshot and a way of remembering special moments, and these nostalgic musings act as a catalyst to create new memories too.
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