Baxter Of California

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    • ESTABLISHED 1965
    • FOUNDER Baxter Finlay
    • ORIGIN Beverly Hills
    • KNOWN FOR Premium Grooming Essentials
  • Founded by Baxter Finlay from his Beverly Hills headquarters in 1965, Baxter of California was born out of a desire for high-quality moisturiser that men could happily use. Finley started with a single product, Super Shape Moisturiser, that would soon grow into an extensive line of expertly formulated products to cater for every grooming need.

  • Fast forward over fifty years and Baxter of California remains a trailblazing force in men’s grooming and it has expanded its product offering to include a range of products tailored to your every need from hair care, skin care, shaving and more.