Diadora is the only Italian athletic footwear and apparel manufacturer to still make the majority of its products in Italy – a tradition that began in 1948 when the company’s founder, Marcello Danieli, first began working in the shoemaking trade.
The brand initially gained popularity for its climbing boots, before its move into high-tech materials and cutting-edge sportswear made them one of the biggest names in athletic apparel. Today, the brand embraces the future by focusing on their heritage, regularly digging into their archives to bring back old classics and vintage designs.
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