I Love Ugly

I Love Ugly is an Auckland based, premium menswear brand with a foundation speaking the vernacular of contemporary culture, art, design and music. The name, ‘I Love Ugly’ refers to the subjective nature of beauty; and ‘what’s ugly to some is beautiful to others’.

The statement underlines everything that the brand stands for and it enables the New Zealand-based brand to seamlessly produce a beautiful product offering that features unique fabrics, an unwavering attention to detail and bespoke tailoring.