Puma

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  • ESTABLISHED 1948
  • FOUNDER Rudolf Dassler
  • ORIGIN Herzogenaurach, Germany
  • KNOWN FOR Contemporary Sportswear
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About Puma

Founded in 1948 by Rudolf Dassler, PUMA began as the footwear brand ‘Gebrüder Dassler Schuhfabrik’ before it moved into creating fast sports gear for world-class athletes – including iconic footballers Pele and Eusebio.

Today, PUMA has established itself as an athletic force, developing a range of contemporary sports sneakers and clothing as well as actively collaborating with a range of fashion labels from Jil Sander, BAPE and Stampd.