IOTA

IOTA was founded by brothers and digital designers Ed and Will Allen, whose interest in GMT watches was sparked after many years spent travelling and changing time zones. When they couldn't find a timepiece that had the right degree of modern design and elegant style, they took matters into their own hands.

With a less-is-more approach and a rigorous attention to detail, IOTA creates timeless, minimalist watches. Design influences range from Dieter Rams to Thomas Heatherwick. All watches are made in the Lugano region of southern Switzerland, showcasing the best of Swiss craftsmanship and engineering by using Swiss movements and adhering to 'Swiss Made' regulations.