It's no secret that Scandinavia is a hotbed of great design, home to some of the world's most exciting labels and renowned for its deeply embedded tradition of form-follows-function design. So, when a Nordic brand crosses our radar, you can bet we're going to pay close attention. Such is the case with Tusenö, a Swedish label that's making waves in the watch world.

Tusenö's story started in 2015, when watch aficionados Alexander Bendz and Johan Holsner launched a KickStarter campaign, resulting in Sweden's most funded watch in crowdfunding history. In the short period since, the brand has gone from strength to strength, attracting a cult following with its Swedish-designed, Swiss-made timepieces that fuse classic design with sophisticated movements.

The name Tusenö comes from an ancient book of charts that refers to the Swedish west coast as "the coast with the thousand islands", or in Swedish "kusten med de tusen öarna". Inspired by this unique and paradisiacal corner of the world, where both Bendz and Holsner grew up, Tusenö is synonymous with minimalist style and classic elegance.

These are watches that are designed to stand the test of time, to be as relevant in 10, 20, even 50 years time as they are now. Expect subtle detailing, pared-back dials, timeless colour combinations and premium leather, suede and mesh straps. Versatility and ease-of-wear are deeply embedded in the brand's design language: a Tusenö watch is just as suited for day-to-day wear as it is for formal events, ensuring that you'll reach for yours time and again.

Of course, there's more to a Tusenö watch than just its good looks. The brand's original watch, the First 42, and the slightly smaller First 38, both make use of the highly precise Seiko VK64 movement, a mecha-quartz or hybrid movement that combines the distinctive feel of a mechanical movement with the reliability and usability of quartz. Just like it would in a mechanical watch, the seconds hand sweeps when the chronograph is activated and when resetting it you will experience the characteristic chronograph flyback feature.

Whether you're a fully-fledged watch aficionado looking to add to your collection, or an amateur at the start of an exciting horological journey, Tusenö is seriously worth checking out. Exciting watches at fair prices — you simply can't go wrong.



Discover more at tuseno.com