Jerry Lorenzo’s Fear of God uses streetwear’s relaxed nonchalance and cultural reference points and melds them with the world’s finest materials to create a collection of unique and highly wearable staples that pack a punch.
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Founded in 2012, Fear of God was Jerry Lorenzo’s first foray into the world of fashion. His debut project made a splash, capturing the hearts of LA’s A-listers by balancing streetwear and sportswear sensibilities with premium materials more akin to those seen on runways than hardwood courts.
Since beginning Fear of God, Lorenzo’s fashion CV has grown to encompass projects with Justin Bieber, Kanye West and Nike to name a few. Each of these projects carries Fear of God’s signature dusty, muted colour schemes, memorable text logos and accompanying hysteria.