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Founded in 2012, Rains is a Scandinavian rainwear label that has popularised traditional raincoat designs. Beginning life with just a range of coats, the brand has grown to encompass all sides of rainwear, producing waterproof and durable bags and accessories.
Through the design of effective rainwear, Rains hopes to alter the way we view the weather, seeing rain as an opportunity rather than an inconvenience. Influenced by rainwear archives, the label uses the design direction of its Scandinavian roots to finding new-age solutions to functional, fashionable rainwear.