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Baxter of California

Baxter of California- men's luxury skincare products

Baxter of California was launched in Beverly Hills in 1965 with the first men specific grooming line in the US, which included Skin Toner for Men and Under Eye Concentrate for Men, all of which managed to satisfy the skincare needs of the leading men in Hollywood.

Fast-forward fifty years and Baxter of California’s range of luxury products is widely available beyond Hollywood, and continues to make a significant impact on men’s grooming.

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