Named after the address of its Los Angeles boutique, the 424 on Fairfax ethos is rooted in the union of street-inspired fashion and contemporary art.
The label produces ready-to-wear clothing, sneakers and accessories and often partner with other leading brands to produce limited-edition sports-inspired tees, sweats and bomber jackets. 424’s daring character and innovative approach to design has garnered them with a serious following and they continue to create new rules for an industry that has been guided by tradition for so long.