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Founded by Milou Neelen after a trip to USA in 2015, Hôtel Magique was inspired by one piece of Japanese golden momi paper. Having taken the sheet back to her studio in Amsterdam, Neelen painted a piece saying 'Hôtel Magique - 8th Avenue & 51st - Open crazy late’. From that point, the doors of Hôtel Magique were open for business.
Milou Neelen has worked with brands like Scotch & Soda, ELLE, L’Officiel, Tommy Hilfiger and more, and uses this experience to set her creative, playful prints apart from the rest. Characterised by geometric prints and funny quips, the Hôtel Magique collection is stylish but doesn’t take itself too seriously.