The man behind Soulland, Silas Adler, born in Denmark but with links to Sweden, started the brand from humble beginnings; as a small company which specialised in signature print t-shirts.
But with its roots in traditional Scandinavian craftsmanship, graphic artistry and the landscapes of both Gothenburg and Copenhagen, Soulland has now grown to boast a full-size menswear collection that reinterprets classic pieces with a contemporary European feel.
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