Gramicci and Korean streetwear label thisisneverthat have unveiled a collaborative collection that draws inspiration from 1990s designs. This partnership merges thisisneverthat's unique aesthetic with Gramicci's storied climbing heritage, resulting in a nostalgic and vibrant capsule.
The collection features a range of apparel, including a patterned T-shirt, fleece gilet, and a beanie-style hat, all showcasing revived classic Gramicci patterns. Additionally, it offers vintage-washed jackets and pants in various colors, a graphic T-shirt, cap, bandana, and a climbing hold keychain. The designs are complemented by dynamic promotional imagery that emphasizes movement and unconventional poses, enhancing the collection's lively and free-spirited essence.
Established in the 1980s, USA-born Gramicci is renowned for its innovative approach to outdoor apparel, particularly in climbing gear. The brand introduced features like the gusseted crotch and integrated nylon belt, which have become standard in functional outdoor clothing. Now based in Japan, Gramicci has seamlessly blended performance with streetwear aesthetics, appealing to both outdoor enthusiasts and urban dwellers.
Gramicci x thisisneverthat: Behind the brands
Founded in Seoul in 2010, thisisneverthat has gained international acclaim for its unique take on streetwear, often incorporating vintage and retro elements into contemporary designs. The brand is known for its high-quality garments and collaborations that reflect a deep appreciation for subcultural movements and nostalgia, resonating with a global audience seeking distinctive and culturally rich apparel.
This collaboration follows Gramicci's successful partnerships in 2024 with brands such as and Wander, Adsum, and Greater Goods. The Gramicci x thisisneverthat collection is set to launch on Friday, January 10, 2025, and will be available through thisisneverthat's online platform and Gramicci's online and physical stores.
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