KITH is the Brooklyn-based lifestyle label with a vision of highly individual streetwear. Co-founded by Queens-born Ronnie Fieg, KITH has elbowed its way to a unique position in menswear since the label began in 2011 with sneaker collaborations.
Today, the brand's basis is a focus on boldly patterned and primary coloured clothing with an additional emphasis on high quality fabrics and tailoring. There's no mistaking a KITH piece, and that's a great part of the substantial appeal of this highly desirable brand.
When it comes to KITH sizing, note that the KITH look is often a relaxed, oversized one, by conscious design. Garment manufacture is to almost obsessive standards, as you'd expect of a label whose founder added breakfast cereal to the KITH offering because of his own fascination with it.
If you prefer a more standard fit rather than the general KITH style, consider going down a size, particularly on T-shirts, shirts and jackets. KITH's sought-after sneaker collaborations are generally in American sizes, so go up at least a half for your usual UK size. If in doubt on any KITH piece, consider ordering two sizes to discover how KITH fits with your wardrobe and personal style.
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