There are plenty of things we accept as inevitable as we age – slower mornings, stiffer joints, the gradual disappearance of muscle definition no matter how many push-ups you do. But one of the biggest reasons behind that steady decline in energy and strength? Not age itself, but the gradual, often unnoticed drop in protein intake.

Which is where Laird Superfood comes in. Founded by legendary big-wave surfer Laird Hamilton and former pro volleyball player Gabby Reece – two people who’ve made ageing well look suspiciously easy – the brand’s Protein Creamer is designed to tackle this nutritional gap head-on. It delivers 12 grams of clean, plant-based protein in every scoop, blending seamlessly into your morning coffee or smoothie.

Because here’s the truth: once you hit your 40s, your body begins to shed muscle at a faster rate – a process known as sarcopenia. Left unchecked, it leads to weakness, fatigue, and a slower metabolism. Experts recommend consuming between 1.0 and 1.2 grams of protein per kilogram of body weight daily to help offset this. But most people – especially those juggling work, family and, let’s be honest, the occasional hangover – fall well short.

That’s what makes something like Laird’s Protein Creamer so useful. You don’t have to overhaul your diet or commit to three protein-rich meals a day (although admittedly that will help). You just make your coffee, as usual, and give it a boost, turning a daily habit into a small act of longevity. It’s plant-based, dairy-free, and made with real food ingredients. In other words, it’s as good for you as it sounds.

So if you’re serious about staying sharp, strong and energised as you get older, start with protein. And start with your morning coffee.

OPUMO readers get 20% off site-wide plus free shipping with code OPUMO20 at lairdsuperfood.com.

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