Noah isn’t interested in reinvention. Not in the way trends demand it, anyway. For Noah SS25, Brendon and Estelle Bailey-Babenzien are refining rather than redefining, doubling down on what the brand does best – timeless preppy staples, smartened up just enough to feel fresh. If past collections have leaned into colour and playfulness, this one is more measured. The kind of clothes that feel relevant now but won’t look out of place in a decade.
The usual signatures are all here, just slightly sharper. There’s a single-breasted canvas jacket, oxford button-downs, and a seersucker suit with a built-in belt. Cotton sweaters, textured knits and pocket tees add a familiar softness, while boardshorts and polos nod to Noah’s sportier leanings. The tailoring feels more considered this time, with fabrics sourced from some of the world’s best mills – including linen from Magee. Even the Barbour collaboration has evolved, balancing Noah’s North East casualwear sensibility with British outerwear heritage.
For Brendon Babenzien, SS25 is about intention. The shapes, the fabrics, the finishing touches – everything has been thought through, rather than just thrown together in a rush to create something ‘new’. It’s a reminder that good design doesn’t have to shout.
The Noah SS25 collection lands 13th February at 11 a.m., available via the Noah website and NYC flagship.
Next up: The OPUMO guide to Ivy style.
