Welcome to Futurespective: Connected World – Range Rover’s Milanese fever dream that sends you back to the shag-pile-ccarpeted seventies before hurling you headfirst into the light-drenched future. It's all to celebrate 55 years of the luxury SUV benchmark. To mark the occasion, the British marque has teamed up with design studio NUOVA for its first immersive installation – a two-room experience that’s equal parts Mad Men, Kubrick and Goodwood Revival.
You begin in 1970. Or at least, a particularly groovy reimagining of it. Walnut panelling, red shag carpet, chrome fittings, fish tanks, dome lamps. At the centre sits a khaki green Range Rover Classic, parked like it owns the room – which, frankly, it does. It’s all outrageously well-observed: original-era brochures, ceiling lights, even a tax disc in the windscreen. The furniture is custom-built, too, courtesy of NUOVA’s in-house design – rich oxblood seating, a Carrara marble Enzo table, bespoke chairs with proper seventies swagger.
And then you leave it all behind.
Through a corridor and into what feels like the set of a minimalist sci-fi film. White gravel flooring, towering mirrored columns, and a single, majestic 2025 Range Rover in Bespoke Metallic Green. Lit by a skylight, reflected infinitely in glass, it’s sculpture as transport – the kind of room where you lower your voice instinctively. Here, you don’t just view the car; you orbit it.
Futurespective: A display of contrast
The installation’s genius lies in the contrast. One room hums with retro tactility; the other floats in weightless modernism. But they’re connected – not just physically, but philosophically. This is a vehicle that has always managed to straddle worlds: aristocratic yet rugged, traditional yet technical, as at home on a muddy Welsh lane as it is on Rodeo Drive. The “futurespective” captures that duality perfectly.
Outfitted in period-correct fashion by LA atelier L’Equip, the event staff help guide visitors from past to future, linking the storylines of Range Rover’s evolution. And while the installation speaks to history, it also hints at what’s next. The fifth-generation Range Rover arrives with the same go-anywhere guts as the original, but now trimmed in sleeker lines, softer edges, and smarter tech.
It’s a rare thing to find a brand as comfortable in its legacy as it is reshaping its future. Range Rover, true to form, continues to travel through time in style.
Next up: The best British car brands of all time.
