Carbon neutrality seems to be all the rage these days, with more and more brands promising to achieve net zero carbon dioxide emissions by a certain year, often decades into the future. That's all well and good, but Sheep Inc. is adamant that more can be done. And sooner.
The London-based knitwear brand, founded by Michael Wessely and Edzard van der Wyck, is shaking up the fashion industry one sweater at a time. Forget carbon neutrality, Sheep Inc. is setting a new standard of sustainability with complete carbon negativity. To achieve this, the label works with sustainable suppliers, like sheep stations who use regenerative farming methods and an Italian yarn mill that runs on renewable energy. Any remaining carbon impact is mitigated ten times over, by investing funds from every sale into environmental projects that are vetted by a team of climate-change experts.
If that isn't enough, Sheep Inc. wants to further its sustainability credentials by connecting its customers with their clothes’ journey, an all-too rare experience in our fast fashion-obsessed culture. With every one of its merino wool sweaters, an adoptee sheep from the New Zealand farm that the label works with is included. A tag in the sheep's ear tracks where it is at all times, so you can simply scan the NFC tag on your sweater's hem with your phone to keep up to date with your sheep's life — everything from its whereabouts and when it was last shorn to whether it has given birth.
Sheep Inc.'s knitwear is a reminder that style and sustainability certainly don't have to be mutually exclusive. Its signature light knits and medium knits — both available in a range of colours — are minimalist in design for ultimate versatility. Dress yours up with smart tailoring and sleek leather loafers, or opt for a casual weekend look by teaming it with dark denim jeans and white sneakers. Designed to stand the test of time, your Sheep Inc. sweater will come to hold a special place in your wardrobe for many years to come.