The biggest website in the world has just launched their new visual identity.

Google have redesigned their iconic multicoloured logo, with the transformation shown by an animated hand which rubs out the previous sign before drawing the new logo- commemorating the process of out with the old and in with the new.

The aim of the new branding was to create a scalable mark with “intelligent motion” that brings consistency for Google users across a multitude of different platforms. As explained in their published online case study, in which Jonathon Jarvis, Alex Cook and Jonathon Lee say: “Users now engage with Google using a constellation of devices, and our brand should express the same simplicity and delight they expect from our homepage, while fully embracing the opportunities offered by each new device and surface.”

Remaining loyal to their recognisable colour palette of blue, red, yellow and green, Google’s new identity uses coloured dots to signify different actions, such as speaking in to a device or to show someone is replying. Redrawn in a simplistically stylish sans serif typeface, the classic full length logo has been updated alongside a new Google G that has been decorated in signature colours to be implemented across smaller devices.

Continuing to adopt the friendly, simple and approachable style of the brand, the new playful rebranding of Google is set to consolidate their reputation as the one stop destination to answer any question that you could ever imagine.

“We wanted to retain the qualities of the brand by combining the mathematical purity of geometric forms with the childlike simplicity of schoolbook letter printing,” explains Google.

“Our new logotype is set in a custom, geometric sans-serif typeface and maintains the multi-coloured playfulness and rotated ‘e’ of our previous mark – a reminder that we’ll always be a bit unconventional.”

Head over to Google to explore their brand new makeover.