To commemorate the launch of their latest SS16 collection, Universal Works teamed up with Allan Buxton, a Nottingham-based creative and frequent brand collaborator, to reprise a stop-motion video – ‘Not Another Catwalk’.
In time-honoured Universal Works tradition, doing things differently and altogether more intuitively than other brands, the SS16 collection video demonstrates both Buxton and Universal Works knack for storytelling and invention.
The stop motion presentation video displays the reversal of backstage of a catwalk. The magic of ‘behind the scenes’ is revealed in typical UW style, as models are inserted into various scenarios on the catwalk, updated with a range of signature moves and comedic movements. Deployed to display the brand’s new range of outerwear, shorts, t-shirts and the on-trend style - baggy trousers. Having led the way for the resurgence of oversized strides, Universal Works present their own unique take on the prevailing tend by presenting it in an unconventional way. Solidifying their reputation as a forward-thinking influence in the industry.
Shop the latest Universal Works SS16 collection online at OPUMO and view the ‘Not Another Catwalk’ Video below. It’s one to be enjoyed.