Wax London has always been about more than just clothes. Since 2015, the brand has built a reputation for modern British menswear that feels grounded in heritage but designed for the here and now. Its signature overshirts have become a staple in wardrobes from Hackney to Helsinki, while its approach to fabric, cut and colour has earned it a following that stretches well beyond its base. Now Wax London AW25 is taking things back to basics.
The collection is titled Rewind & Reclaim, a nod to the people, places and pieces that have shaped Wax’s journey over the past decade. Rather than chasing novelty, it digs into the brand’s own history, pulling out familiar references and reworking them with a sharper eye and a richer hand.
The mood board is pinned firmly in the 1970s, an era of louche tailoring, texture-heavy knitwear and bold silhouettes. Wax interprets it in a modern way: the return of its iconic overshirts, now joined by new styles like the Nolan, Rockley and Romley, all given updated details and fabrications. There’s also a push into smarter territory, with tailoring that feels relaxed rather than rigid, and trousers that play with proportion without tipping into costume.
The knitwear is tactile, the outerwear reassuringly weighty, the accessories considered rather than superfluous. It’s clothing designed not just to withstand the colder months, but to inject a sense of character into them.
Rewind & Reclaim isn’t about nostalgia for its own sake. It’s about acknowledging the foundations of Wax London, while showing how far the brand has come in ten years. If the last decade was about carving out its place in modern menswear, this collection feels like a statement of intent for the one to come.
Next up: Everything you need to know about Wax London.
