David Gandy Wellwear

What is Wellwear?

Wellwear is a new clothing category combining wardrobe and well-being. In a world where we are increasingly educated in self care, Wellwear is bringing the clothing industry up to speed. A collection of pieces designed to support living well in the world sets the brand apart; this isn't activewear, sportswear, loungewear, nightwear, casualwear or leisurewear - this is Wellwear.

Wellwear takes a multi sensory approach to design, exploring the scientific benefits of soft, comfortable clothing and the belief that every piece should be both physically and emotionally durable.

With studies showing that simply touching smooth fabrics can enhance psychological well-being and reduce negative emotions, Wellwear's use of tactile fabrics is key. What’s more, the best and most sustainable natural fibres are enhanced with technical treatments developed to enhance the wearer’s physical well-being.

Wellwear is minimalist as in to-the-point - it is fashion, function and feeling without compromise, good for the wearer and kind to the planet.