'The World's Borough' campaign recruits Queens locals to showcase ALD's latest collection
Teddy Santis' influential New York brand has once again tapped into its rich cultural roots with the release of the Aimé Leon Dore FW24 collection. Key pieces from the range are highlighted in the latest instalment of ALD's signature lookbook series, The World’s Borough. This season's offering stays true to the brand's core ethos, blending elevated streetwear with nods to Ivy League prep and New York nostalgia. The lookbook captures a diverse array of styles and shines a light on the melting pot that is Queens.
The FW24 collection continues to refine the brand’s signature aesthetic, with garments like boxy leather chore jackets, tailored double-breasted suits, and relaxed bomber jackets. Sports references abound, with jerseys influenced by rugby, football, and hockey. This season also marks a continuation of ALD’s collaboration with New Balance, a partnership that has defined much of the label’s identity over recent years.
One of the standout pieces is a leather jacket co-branded with Porsche – part of the returning collaboration between the luxury carmaker and ALD. The interplay between vintage automotive culture and streetwear adds another layer of depth to the collection – a strategy that has helped the brand reach an even broader audience.
Keeping it local
The lookbook itself departs from the traditional format of high-fashion editorials. Rather than featuring professional models, ALD continues its practice of photographing real people from the community –friends of the brand, local athletes, and industry figures. This decision lends a sense of authenticity and warmth, allowing the collection to feel less like a commercial endeavour and more like a celebration of the city and the people who embody it.
As for the collection’s broader aesthetic, Aimé Leon Dore’s signature blend of neo-prep and streetwear is evident in every look. Layering remains a key feature, with chunky knit sweaters, scarves, and outerwear. The footwear is equally noteworthy, with loafers and New Balance sneakers complementing the seasonal outfits.
Blending influences
While The World’s Borough serves as the centrepiece of the brand’s seasonal narrative, it also reflects Aimé Leon Dore’s ongoing relationship with its hometown of Queens, New York. Founded by Teddy Santis in 2014, ALD has made a name for itself by blending cultural references with timeless menswear. The label’s rise coincides with the resurgence of streetwear, but its approach – grounded in a mix of heritage design and community-focused marketing – has set it apart from its contemporaries.
The brand’s lookbooks, like the FW24 edition, have become emblematic of its philosophy. By using real people and familiar locales, Aimé Leon Dore positions itself not just as a clothing label but as a cultural touchstone for a new generation of fashion-conscious New Yorkers.
After a piece from the collection? Good luck. The brand's drops are notorious for selling out in seconds. However, if all you seek is some inspiration for your cold-weather layered looks, you'll find everything you need right here.
Take a look at some more brands serving up the Aimé Leon Dore aesthetic.
