There’s a reason Gloverall has been a mainstay of British menswear for decades. The brand doesn’t chase trends. It refines, reworks and perfects – quietly and consistently producing the sort of outerwear that men actually wear. For Gloverall SS25, that ethos remains firmly intact. The new collection is an exercise in functional simplicity. It's full of hard-wearing, weatherproof layers that slot effortlessly into everyday life.
Shot by Jamie Ferguson – a man who knows how to make everyday clothes look their best – the campaign has a relaxed, real-world feel. The military and workwear influences are clear, but nothing is heavy-handed. These are clothes designed to be lived in. They're not museum pieces, but well-made staples you’ll reach for without thinking.
Gloverall SS25: Big coat energy
Gloverall knows its way around a good coat. That's certainly no secret. And this season’s offering reinforces that reputation. The Stanley Parka leads the line-up, cut from Ventile fabric – a densely woven cotton that’s naturally water-resistant, breathable and tough enough to last for years. A detachable hood, raglan sleeves and generous pockets tick all the functional boxes, while the fit is relaxed enough to throw over anything.
Then there’s the Greenwell Anorak, a lightweight, showerproof jacket with four oversized bellow pockets and an internal drawstring for a more tailored fit. Less technical but no less useful, it’s the kind of piece that can handle spring’s unpredictable weather without going OTT. The Faraday Cagoule offers another alternative. Its sturdy-but-breathable construction nods to military field jackets, while an adjustable hood and spacious pockets keep things practical.
Workwear roots
Gloverall has always borrowed from military and utilitarian styles, and that continues with the Miles Overall. Inspired by racing driver Ken Miles, it’s a one-piece cut from premium cotton, finished with an adjustable belt and enough storage space to justify leaving your bag at home. It’s a bold addition to the collection but one that makes sense, given workwear’s ongoing appeal in menswear.
Staying true
There’s a lot of noise in menswear – brands reinventing themselves every six months, trying to second-guess what the next big thing will be. Gloverall doesn’t bother with any of that. Instead, it focuses on making genuinely good, well-thought-out pieces that are built to last. The SS25 collection is no different – outerwear that works, details that make sense, and a level of quality that means you’ll still be wearing it years down the line.
Next up: 8 Textured jacket styles to elevate your spring wardrobe.
