You can always count on the Japanese to nail their layering, and that's no different when winter gives way to warmer weather. Goldwin is a prime example. The iconic Japanese brand is known for its technical outwear and masterful aesthetic blend of oudoor performance and minimalism. Now this new Goldwin SS25 editorial campaign has arrived to teach us all a thing or two about how to put outfits together for the awkward in between months.
This is a brand that has always been adept at walking the tightrope between technical function and everyday wearability. Shot with an unstudied calm, the new campaign repositions some of the Goldwin SS25 outerwear as daily essentials: for commutes, catch-ups, and everything in between. It’s outerwear built not just for trails and peaks, but for the day to day.
Goldwin SS25: The key pieces
Among the highlights: a contemporary tailored jacket (GL15149), made from a blend of recycled polyester and paper yarn, which sounds like it shouldn’t work but absolutely does. Lightweight, crisp, and structured without being stiff.
Elsewhere, a cropped GORE-TEX overcoat (GL05141) hits that sweet spot between protection and polish. It’s just long enough to feel grown-up, but won’t drown you when the sun shows up mid-afternoon.
Then there’s the PERTEX SHIELD AIR bolero (GL05146): slightly oddball, thoroughly useful, and very Goldwin. Meant for warm, wet days when you're not quite sure what the sky is doing, it’s the sort of thing you throw on without thinking, and then wonder how you managed without it.
The tone here is clear. These are the kind of clothes you don’t have to think about – designed to move with you, blend in, and quietly get on with the job. Which is exactly what good outerwear should do.
Next up: All you ever wanted to know about gorpcore.
