If you know Goldwin, you'll know it never really shouts for your attention. Highly innovative, sure. But where most outdoor brands broadcast their technical prowess via bright colours and excessive detail, the Japanese ski outerwear stalwart takes a different line down the proverbial mountain. Case in point: this new SS25 lookbook. Proof that good design doesn’t have to be loud to be noticed.
The lookbook splits the collection into two sides of the same coin. Lifestyle is your daily uniform – urban pieces that nod to tailoring but breathe like sportswear. Performance, on the other hand, is pure function, built to handle an afternoon on a mountain trail before dropping back into the city for last orders.
If that sounds familiar, it’s because Goldwin has quietly perfected this particular balance for years. Originally born out of the snowports scene in the Japanese Alps, the brand has always had a knack for technical fabrics that move well and stand up to unpredictable weather. What's more, it's always had a knack for approaching them in a completely unique manner.
What stands out in SS25 is how calm it all looks. The silhouettes are minimal, the colour palette all soft neutrals and earthy tones. You won’t find fussy logos or neon trims here. Just garments that work together like a summer capsule wardrobe, layer easily, and feel like they belong wherever you end up that day.
It’s an approach that makes sense now more than ever. As summers get stickier and city days blur into weekend escapes, Goldwin’s quiet mastery of comfort and function hits the sweet spot. You could call it technical minimalism. Or just a good excuse to spend more time outside, moving between nature and concrete, thoroughly prepared for both without even trying.
Next up: The definitive guide to Gore-Tex jackets.
