Despite being far too often overlooked, grooming should be an essential part of every man's daily routine. Horace knows this, which is why they're creating high quality, easy-to-use men's grooming products that actually work and don't cost a bomb.

The French brand, founded by two friends Kim Mazzilli and Marc Briant-Terlet, is built on a practical, no-fuss approach. They know the modern man is short on time, so they want to make your skincare and haircare routines quick and easy for you. To achieve this, they offer male grooming essentials like body lotion, deodorant, toothpaste, cleanser, shampoo and conditioner, all of which do what they say on the tin. Their hair products strengthen and soften your hair, their beard oil nourishes your beard and their in-house developed fragrance makes you smell good. It's as simple as that.

All of Horace's products are created using at least 95% natural ingredients and ensuring that even the most sensitive skin is looked after. They take a typically French approach, harnessing the best that science and nature have to offer for ultimate results. Unlike so many of the big brands, their products go straight from their laboratory to your bathroom, cutting out middle men and unnecessary costs.

Think of Horace as a one-stop shop for all your grooming needs. Who said your grooming kit needed to be overflowing with fancy salves and serums that you don't know how to use? Sometimes simple is best.

Make sure your grooming kit is complete with our full selection of Horace products.

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