First things first: If you're lucky enough to able to grow enough facial hair to facilitate a substantial beard, we salute you. It's a privilege that many men will never know. But with privilege comes responsibility – in this case, the responsibility to make the most of your follicular strength and care for your beard properly.

The good news is, keeping your beard in top condition doesn't have to require a whole host of products or a complete overhaul of your grooming regime. French grooming label Horace has you sorted, with its streamlined range of products that are easy-to-use and effective. Follow the simple steps below and you'll notice a fuller, softer beard in no time.

1. Clean your skin

Clean your skin as you would when you're clean-shaven. Use Horace's Purifying Face Cleanser in the morning and evening, massaging it gently into your wet skin to create a mild foam before rinsing it off with warm water.

Once a week, exfoliate your skin to prevent nasty in-grown hairs. With murumuru seeds and Vitamin E, Horace's Facial Scrub is designed to lift away dead skin cells and prevent inflammation, for cleaner, clearer skin.

2. Clean your beard

Wash your beard like you would your hair, with a gentle shampoo that will stimulate growth and add softness to every strand. Horace's Beard Shampoo is sulphate free and paraben free, with Jamaican black castor oil to stimulate growth and add softness, aloe vera to soothe skin and prevent irritation and argan oil to hydrate and smooth each strand. Mix a small amount of this shampoo with a small amount of the facial scrub to effectively remove any dandruff you might have in your beard.

3. Nourish your beard

There's nothing worse than a dry, scratchy beard. Keep yours soft, strong and shiny with Horace's natural Beard Oil, which we also happen to love for its delicious woody aroma. Apply a few drops and massage it in on a daily basis for best results.

Don't stop there: Perfect your grooming regime with these seven men's grooming essentials.

Discover the Horace collection at OPUMO.