If you’re worried the end of the world is imminent, this is your transport. Nice, isn't it? Arctic Trucks of Iceland have taken Toyota’s latest iteration of their indestructible Land Cruiser and made it still more indestructible. It’s the AT37 in Arctic Trucks speak, and you’ll be hard pushed to find anything tougher or more resilient to deal with extreme conditions. The supermarket run it is then.
Arctic Trucks began as an independent enterprise in Iceland. The goal? To reengineer Toyota 4x4s so they could wear large - very large - tyres to traverse rocky, icy or just plain difficult terrain. Demand was such and quality so high that Arctic Trucks became Arctic Trucks Iceland. Fully owned by the Japanese car brand. They’ve since modified vehicles used for scanning glaciers in Antarctica and for the Norwegian Defence Forces. Not to mention a range suitable for sand dunes in Saudi Arabia.
So the key and obvious differences with the standard Land Cruiser are those simply massive 37-inch BF Goodrich tyres, contained by equally impressive flared wheel arches. Very much an Arctic Trucks signature. Unique forged alloy wheels not only look the part, but are - naturally - tougher than the standard items too. Bespoke suspension system was developed using specialists who worked on vehicles which have won the super-demanding Dakar Rally. So you’re in good hands.
Beyond those wheel arches, the Land Cruiser’s frame and bodywork have been further "modified and reprofiled". Development was in both Iceland and in Britain, using experts based in what’s known as Motorsport Valley, home to most Formula One teams. And so while focus is on traversing terrain - any terrain - passenger comfort has if anything been enhanced, courtesy a longer wheelbase and low centre of gravity.
Land Cruiser AT37: What's inside?
Interior is reassuringly standard, offering surprisingly upscale seating which you’ll have reached using the AT37’s extended side steps. Discreet Arctic Trucks sill plates and badged interior mats - you don’t want your filthy boots spoiling the carpets after all - join what’s described as “black and lava” badging. Perfect for that Icelandic volcano trip.
But the AT37 is equally equipped for much hotter climes. As Thomas Cogez, Toyota sales and marketing director for Africa puts it: “We aim to deliver a next-level driving experience that will redefine performance and durability in challenging African terrains."
So your rugged drive to the local supermarket will almost certainly be dispatched with aplomb. Not least because as everyone knows Toyota Land Cruisers are simply not allowed to break down. Particularly those modified by Arctic Trucks. So if you’re in the market for something certain and indestructible in an uncertain and unpredictable world, the AT37 is for you. You’ll need to contact them for pricing details. But with unmodified Land Cruisers retailing at £80,000, we’d think £100,000 should easily put you behind the driving seat. Come the apocalypse, can we reserve a seat?
Next up: The best Japanese car brands in 2025.
