The days of wearing sportswear for the sole sake of playing sports are long gone. Items like tennis shoes, polo shirts and sweaters have all found their way into our everyday wardrobes, evolving far beyond their original associations with exercise to take on significance as contemporary casual wear staples. Even traditionally formal dress codes are relaxing to allow for and encourage the incorporation of luxury sportswear: think tailored trousers paired with canvas sneakers, plain T-shirts with blazers and hoodies with Oxford shirts.

With this fresh approach to sportswear comes a new generation of sportswear brands leading the charge. Innovative, sustainably minded and champions of sleek minimalist design, these labels deserve to be high on your radar.

WAHTS

Dutch activewear brand WAHTS believes that sophistication and sportswear don't have to be mutually exclusive. Its understated and utterly comfortable shirts, jackets, hoodies and shorts are designed to form the basis of one's everyday attire. Wear them to the gym or as part of a low key weekend look with denim jeans and leather trainers.


  1. Navy Blue Crewneck Moore Sweatshirt
    £109
  2. Light Grey Maxwell Travel Coat
    £365
  3. Light Grey Bates Tech Jersey Shorts
    £182
  4. Navy Stone LS Pique Poloshirt
    £118
  5. Navy / White Melange Rice Polo Shirt
    £91
  6. Green Melange Rowe Pique Sweatshirt
    £91
  7. Army Green LS Pique Poloshirt
    £118
  8. Army Green Melange Pique Dean T Shirt
    £72
  9. Army Green Tailored Jersey Barton Shirt
    £118
  10. White Rice Polo Shirt
    £91
  11. Navy Crewneck Woods T Shirt
    £54
  12. Army Green Melange Long Sleeve Retro Polo Shirt
    £109
  13. Navy Nash Packable Jacket
    £228
  14. Navy Blue Maxwell Travel Coat
    £365
  15. Grey Melange Rowe Pique Sweatshirt
    £91

Oliver Cabell

Independent footwear label Oliver Cabell affords the same meticulous treatment to its sneakers that it does to its luxurious leather boots. Traditional manufacturing techniques combined with a sleek aesthetic and cutting edge technology results in comfortable trainers that will take you effortlessly from day to night.


  1. Helios Pendant Light
    £430
  2. I was in the Pool Swim Shorts
    £79
  3. Steel Blue Classic Organic T Shirt
    £27
  4. Wood Base Knitting Lounge Chair
    £2,495
  5. Sage Green Bedtime Bundle
    From £392
  6. Natural Made-to-order Jute Rug
    £130
  7. Black Ash / Brass Turning Table
    £450
  8. Navy / Dark Brown M/S Soft Work Bag
    £426

Riley Studio

If you still associate sportswear with the tacky nylon and fleece fabrics you were forced to wear throughout your school PE days, Riley Studio is here to put your fears to bed. The label's eco-friendly unisex clothing staples, which include drawstring track pants, recycled cashmere sweaters and organic cotton long-sleeved T-shirts, are crafted using luxurious fabric blends for ultimate comfort.


  1. Cloud Recycled Cashmere Sweater
    £280
  2. Charcoal Recycled Cashmere Sweater
    £280
  3. Slate Modular Anorak
    £210
  4. Oat Long Sleeve Pocket T Shirt
    £65
  5. Forest Co-Ord Track Jacket
    £150
  6. Midnight Co-Ord Track Pants
    £110
  7. Marine Modular Anorak
    £210
  8. Mulberry Classic Hoodie
    £85
  9. White Human Kind Classic T Shirt
    £45
  10. Forest Human Kind Classic T Shirt
    £45
  11. Midnight Co-Ord Track Jacket
    £150
  12. Sage Long Sleeve Pocket T Shirt
    £65
  13. Charcoal Recycled Cashmere Beanie
    £65
  14. Mulberry Riley Classic Sweatshirt
    £95

ETQ Amsterdam

ETQ Amsterdam is renowned for its innovative sneakers, which are handcrafted from premium materials for durability and comfort. Its famous sneakers are characteristically minimalist, with a simple silhouette and signature chunky sole. Choose from suede sneakers in a range of colours or opt for a pair of timeless plain white leather trainers.


  1. Cement LT 01 Sneakers
    £219
  2. Sage Green LT 01 Sneakers
    £228
  3. Ocean Green LT 01 Sneakers
    £237
  4. Anthracite LT 01 Sneakers
    £228
  5. Marine Blue LT 01 Sneakers
    £228
  6. Black Tencel LT 01 Sneakers
    £210
  7. Grape Wine LT 01 Sneakers
    £237
  8. Army White LT 05 Sneakers
    £228 £114

L'Estrange London

L'Estrange London is revolutionising menswear by fusing dressy and sporty elements for loungewear that doubles as formal wear and vice versa. The brand's iconic organic cotton hoodie has garnered legions of fans - and for good reason. Wear it with track pants and high top sneakers or smart cotton trousers and a button-down shirt.


  1. Black Tailored Supima Cotton T Shirt
    £40
  2. Steel Blue Kapok T Shirt
    £40
  3. White Supima Tailored T Shirt
    £40
  4. Slate Grey Stretch Cotton 24 Trousers
    £125
  5. Charcoal Supima Cotton Tailored T Shirt
    £40
  6. Navy Heavyweight 24 Trousers
    £125
  7. Black Organic Tailored T Shirt
    £40
  8. White Collared All Day Shirt
    £85
  9. Navy Organic Cotton Polo Shirt
    £70

Can't get enough of sportswear? Check out the most comfortable men's sneakers.