The days of wearing sportswear for the sole sake of playing sports are long gone. Items like tennis shoes, polo shirts and sweaters have all found their way into our everyday wardrobes, evolving far beyond their original associations with exercise to take on significance as contemporary casual wear staples. Even traditionally formal dress codes are relaxing to allow for and encourage the incorporation of luxury sportswear: think tailored trousers paired with canvas sneakers, plain T-shirts with blazers and hoodies with Oxford shirts.
With this fresh approach to sportswear comes a new generation of sportswear brands leading the charge. Innovative, sustainably minded and champions of sleek minimalist design, these labels deserve to be high on your radar.
WAHTS
Dutch activewear brand WAHTS believes that sophistication and sportswear don't have to be mutually exclusive. Its understated and utterly comfortable shirts, jackets, hoodies and shorts are designed to form the basis of one's everyday attire. Wear them to the gym or as part of a low key weekend look with denim jeans and leather trainers.
-
Pure White Locke Tech Piqué Polo Shirt{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Pure Black Hatch Luxury Sweat Jacket{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
FINN | Choc Brown - Choc Brown / 4{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Dark Navy Wynn Crewneck Tee{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Ice Grey Curran Luxury Sweatpants{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
CARTES | Night Blue - Night Blue / 4{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Steel Green Keyes Crewneck Sweater{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
FINN | Luxury Suede Sneaker | Dark Beige - Dark Beige / 4{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Dark Navy Jaxen Comfort Cargo Trousers{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Dark Navy Curran Luxury Sweatpants{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Steel Green Melange Locke Tech Piqué Polo Shirt{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Pure Black Holmes Full Zip Pullover{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Dark Navy Keyes Crewneck Sweater{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Ice Grey Ervin Luxury Sweat Jacket{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
FINN | Light Grey - Light Grey / 4{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"}
Oliver Cabell
Independent footwear label Oliver Cabell affords the same meticulous treatment to its sneakers that it does to its luxurious leather boots. Traditional manufacturing techniques combined with a sleek aesthetic and cutting edge technology results in comfortable trainers that will take you effortlessly from day to night.
-
Green Suede Lysekil{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Black Calf Granhult{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Arc Floor Lamp{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Black Heavyweight 24 Trousers{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Navy Tropical Wool 24 Trouser{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Red Sylvia Table Lamp{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Black Merino/Cashmere Hat{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Ocean Simply Sartorial Socks (2-Pair){"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Midnight Blue Simply Sartorial Socks (2-Pair){"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"}
Riley Studio
If you still associate sportswear with the tacky nylon and fleece fabrics you were forced to wear throughout your school PE days, Riley Studio is here to put your fears to bed. The label's eco-friendly unisex clothing staples, which include drawstring track pants, recycled cashmere sweaters and organic cotton long-sleeved T-shirts, are crafted using luxurious fabric blends for ultimate comfort.
-
Ocean Simply Sartorial Socks (2-Pair){"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"}
-
Multi Obie Rug{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Green Montefalco Bomber Jacket{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Joni Arc Floor Lamp{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Beige Wool Scarf{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Arc Floor Lamp{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"}
-
White All Day Shirt Jersey{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Navy Tropical Wool 24 Trouser{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"}
-
Navy Tropical Wool 24 Blazer{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"}
L'Estrange London
L'Estrange London is revolutionising menswear by fusing dressy and sporty elements for loungewear that doubles as formal wear and vice versa. The brand's iconic organic cotton hoodie has garnered legions of fans - and for good reason. Wear it with track pants and high top sneakers or smart cotton trousers and a button-down shirt.
-
Beige Tencel Tee{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Light Blue Collared All Day Shirt{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Black Stretch Cotton 24 Trousers{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Black Wool Flannel 24 Trousers{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Navy Organic Cotton Sweatshirt{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Navy All Day Shirt Jersey{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Navy Easy Zip Sweatshirt{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Beige Tropical Wool 24 Trousers{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Black Recycled Polyester Modular Quilt Vest{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Forest Green Organic Cotton Classic Tee{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Beige 24 Blazer{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Navy Organic Cotton Fine Knit Polo{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Navy Monochrome Hoodie{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Charcoal Wool Flannel 24 Trousers{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"} -
Navy Wool Flannel 24 Trousers{"id":3,"created_at":null,"updated_at":null,"code":"default","name":"UK","currency_id":50,"hreflang":"en-GB","geo_name":"United Kingdom","geo_name_short":"UK","klevu_api_key":"klevu-160577257020312788"}
Can't get enough of sportswear? Check out the most comfortable men's sneakers.
