The days of wearing sportswear for the sole sake of playing sports are long gone. Items like tennis shoes, polo shirts and sweaters have all found their way into our everyday wardrobes, evolving far beyond their original associations with exercise to take on significance as contemporary casual wear staples. Even traditionally formal dress codes are relaxing to allow for and encourage the incorporation of luxury sportswear: think tailored trousers paired with canvas sneakers, plain T-shirts with blazers and hoodies with Oxford shirts.

With this fresh approach to sportswear comes a new generation of sportswear brands leading the charge. Innovative, sustainably minded and champions of sleek minimalist design, these labels deserve to be high on your radar.

WAHTS

Dutch activewear brand WAHTS believes that sophistication and sportswear don't have to be mutually exclusive. Its understated and utterly comfortable shirts, jackets, hoodies and shorts are designed to form the basis of one's everyday attire. Wear them to the gym or as part of a low key weekend look with denim jeans and leather trainers.


  1. Navy Blue Rowe Pique Sweatshirt
    £89
  2. Army Green Tailored Jersey Barton Shirt
    £115
  3. Grey Melange Rowe Pique Sweatshirt
    £89
  4. Sand Melange Moore Crew Neck Sweatshirt
    £178
  5. White Rice Polo Shirt
    £89
  6. Army Green LS Pique Poloshirt
    £115
  7. Navy Crewneck Woods T Shirt
    £53
  8. Navy Blue Pique Dean T Shirt
    £71
  9. Navy Blue Riley Reversible Vest
    £223
  10. White Marl Woods T Shirt
    £53
  11. Sand Melange Troy Sweatshorts
    £98
  12. Green Melange Rowe Pique Sweatshirt
    £89
  13. Navy Shelton Tech Jersey Jacket
    £268
  14. Navy Blue Crewneck Moore Sweatshirt
    £106
  15. Light Marl Blue Pique Dean T Shirt
    £71

Oliver Cabell

Independent footwear label Oliver Cabell affords the same meticulous treatment to its sneakers that it does to its luxurious leather boots. Traditional manufacturing techniques combined with a sleek aesthetic and cutting edge technology results in comfortable trainers that will take you effortlessly from day to night.



Riley Studio

If you still associate sportswear with the tacky nylon and fleece fabrics you were forced to wear throughout your school PE days, Riley Studio is here to put your fears to bed. The label's eco-friendly unisex clothing staples, which include drawstring track pants, recycled cashmere sweaters and organic cotton long-sleeved T-shirts, are crafted using luxurious fabric blends for ultimate comfort.


  1. Clay Co-Ord Track Pants
    £110
  2. Oat Long Sleeve Pocket T Shirt
    £65
  3. White Human Kind Classic T Shirt
    £45
  4. Forest Classic Hoodie
    £85
  5. Charcoal Recycled Cashmere Sweater
    £280
  6. Slate Modular Anorak
    £210
  7. Sage Long Sleeve Pocket T Shirt
    £65
  8. Clay Co-Ord Track Jacket
    £150
  9. Cloud Recycled Cashmere Sweater
    £280
  10. Mulberry Riley Classic Sweatshirt
    £75
  11. Mulberry Classic Hoodie
    £85
  12. Midnight Co-Ord Track Pants
    £110
  13. Forest Co-Ord Track Jacket
    £150
  14. Midnight Co-Ord Track Jacket
    £150
  15. Marine Modular Anorak
    £210

ETQ Amsterdam

ETQ Amsterdam is renowned for its innovative sneakers, which are handcrafted from premium materials for durability and comfort. Its famous sneakers are characteristically minimalist, with a simple silhouette and signature chunky sole. Choose from suede sneakers in a range of colours or opt for a pair of timeless plain white leather trainers.


  1. Violet LT 01 Sneakers
    £214
  2. Mineral Green LT 01 Sneakers
    £214
  3. Ash Premium LT 01 Sneakers
    £241 £168
  4. Army Black LT 05 Sneakers
    £223 £156
  5. White Sand LT 01 Sneakers
    £214
  6. Dove Grey LT 01 Sneakers
    £232
  7. Perforated White LT 05 Sneakers
    £241 £168
  8. Nougat LT 01 Sneakers
    £232
  9. Blueberry MT 02 Sneakers
    £232
  10. Ash Kurashiki LT 01 Sneakers
    £196 £137
  11. Off-Court White / Clay LT 04 Sneakers
    £223 £156

L'Estrange London

L'Estrange London is revolutionising menswear by fusing dressy and sporty elements for loungewear that doubles as formal wear and vice versa. The brand's iconic organic cotton hoodie has garnered legions of fans - and for good reason. Wear it with track pants and high top sneakers or smart cotton trousers and a button-down shirt.


  1. Light Blue Collared All Day Shirt
    £85
  2. White Organic Tailored T Shirt
    £40
  3. Black Tailored Supima Cotton T Shirt
    £40
  4. Black Monochrome Classic Hood
    £145
  5. Navy Heavyweight 24 Trousers
    £125
  6. Slate Grey Stretch Cotton 24 Trousers
    £125
  7. Charcoal Supima Cotton Tailored T Shirt
    £40
  8. White Collared All Day Shirt
    £85
  9. Black Heavyweight 24 Trousers
    £125
  10. White Organic Polo Shirt
    £70

Can't get enough of sportswear? Check out the most comfortable men's sneakers.