Nike – founded in Oregon by Phil Knight and Bill Bowerman – has a long and extensive history that dates back to 1964 where its founders began by revolutionising the athletics industry before growing to redefine the entire sporting landscape. Coaches and athletes themselves, the pair of Knight and Bowerman formed Blue Ribbon Sports, a store that would eventually lay the foundations to Nike. Into the 1970s, Nike became recognised worldwide for its distinctive Swoosh logo and also for its lightweight and comfortable track and field footwear. Constant innovation throughout the resulting 40 years have elevated Nike into one of the most instantly recognisable brands in the world, producing footwear, clothing and equipment across sport and fashion. Some of Nike’s latest releases and most popular sneakers, including the Nike VaporMax and the Nike Air Max 270 continue to keep Nike one step ahead in the sneaker game, joining all-time classics such as the Nike Air Max 1, Nike Air Force One and the resurgent Nike Air Max 95. All of Nike’s shoes, sneakers and high-tops are crafted with great care, so you should take equally good care when it comes to finding the most comfortable pair for you. Check out the details of the nike sizing guide below to find out how. Nike sneakers fit true to size, which makes the whole process relatively simple. Buying your pair of Nike sneakers at OPUMO is made even easier if you know the precise measurement of your feet. Firstly, don’t measure your feet in the morning; feet often swell during the day due to heat and activity. For the best fit, measure your feet at the end of the day. To measure your shoe size most effectively, follow these instructions: Heel – Toe Length. Nike suggest placing a piece of paper on the floor with one end against a wall. Stand on the piece of paper with your heel against the wall. Mark the piece of paper where your toes end with a pencil. Measure from the end of the piece of paper to the mark you created with your pencil and compare the measurement to the sizing chart below. Only a few Nike shoes are available in half sizes. If you’re in between two sizes, and your desired shoe is not available in a half size, we recommend you going for a size up, rather than the size down. So if you usually wear a UK 9.5 go up half a size and buy a UK 10. Key points to consider: Nike sneakers fit true to size. Purchase your normal shoe size. Nike sneakers are only available in full sizes. If you normally wear a half size, buy a pair half a size larger than usual. Shop all Nike sneakers at OPUMO. Be sure to check out our ultimate guide to men’s trainers.