When it comes to outdoor gear, Patagonia never fails. The label's clothing is among the very toughest, with hikers and climbers among its devotees, along with those who simply admire its form-follows-function approach. Whether it's a pair of snow trousers, a winter fleece or no-nonsense casual jeans, today's Patagonia collections boast toughness and technology at their heart.
Patagonia's co-founder Yvon Chouinard started small, by making bespoke pitons to pursue his passion for climbing in southern California in the 1950s. The company that was to become Patagonia grew out of this small-scale venture, but always remaining true to its roots in making the most useful and advanced outdoor gear. Along with proven toughness and hi-tech fabrics, Patagonia today places great emphasis on sustainability, pledging 1% of sales revenue to grassroots environmental groups.
Patagonia sizing is mostly true to size. However some items - notably shorts and trousers - are cut larger than a usual size, so if in doubt consider going a size down. Helpfully, the label also adds a guide to how a garment is designed to fit, on a scale from form-fitting to relaxed.
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