(This article contains affiliate links meaning we may earn a commission, if you decide to make a purchase, at no extra cost to you.) Fuelled by sibling rivalry, Puma was founded by Rudolf Dassler – the brother of Adidas creator Adolf Dassler – and has become recognised worldwide for its iconic ‘jumping cat’ logo and its pioneering selection of athletic apparel and footwear. Having raised the bar with athletic running gear and their spiked running shoes during the 1936 Olympic games, Puma has continued to blaze a trail from the track to the catwalk and the stadium to the street with the help of the iconic 'formstripe' design. Today, Puma has established itself as an athletic force, developing a range of contemporary sports sneakers and clothing as well as actively collaborating with a range of fashion labels and musicians from Jil Sander, BAPE and Stampd to Rihanna, The Weeknd and Big Sean. Some of Puma’s latest releases, including the Puma Clyde, Creeper and the Puma Tsugi Shinsei continue to keep Puma one step ahead in the sneaker game, joining all-time classics such as the Puma Suede and the Puma Blaze of Glory. All of their sneakers, high-tops and new primeknit designs are crafted with great care, so you should take equally good care when it comes to finding the most comfortable pair for you. Check out the details of the Puma sizing guide below to find out how.
Puma sneakers fit true to size, which makes the whole process relatively simple. Buying your pair of Puma sneakers is made even easier if you know the precise measurement of your feet. Firstly, don’t measure your feet in the morning; feet often swell during the day due to heat and activity. For the best fit, measure your feet at the end of the day. If you’re in between two sizes, we recommend you go for a size up, rather than the size down. So if you usually wear a UK 9.5 go up half a size and buy a UK 10. Key points to consider: Puma sneakers fit true to size. Purchase your normal shoe size. Puma sneakers are only available in full sizes. If you normally wear a half size, buy a pair half a size larger than usual. Shop and explore all the latest sneaker releases at our partner END. Clothing Be sure to check out our ultimate guide to men’s trainers.