Their word is "immersive": and that's how visitors to their "apartment" stores in Los Angeles and New York experience The Line. Each apartment store is exquisitely kitted out with pieces from The Line's chosen designers: so alongside a Pierre Paulin chair you might find a Cedes Milano mother of pearl caviar spoon artfully placed on a Fritz Hansen glass coffee table.
The clientele, as you'd expect, is upscale. Hence The Line's decision to launch their seasonal pop up store in the village of Amagansett, the "East End" of East Hampton, favoured Long Island summer playground of New York City's moneyed classes.
The store is in a beach house style and adds a new name to The Line's designer roster with this first pop up. Tenfold is The Line's own label, a minimalist monochrome range of bath and bedroom accessories, the perfect complement to your East Hampton mansion. Send a couple of staff out to The Line's pop up and your en suite guest room will be perfectly decked out with sheets and towels, complete with a check cashmere throw for those cooler evenings.
Like? We love! So much so that we'll happily make room for The Line's next pop-up in London's very own East End.
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