A.P.C.

Paris-based label A.P.C. (Atelier de Production et de Création) was founded in 1987 and was developed by creator Jean Touitou with the belief that clothes should never overshadow the personality of the wearer.

With this philosophy in mind, Touitou has been creating a thoughtful line of minimalist basics for over three decades and continues to capture the charm of Paris in his current collections. The growing A.P.C. wardrobe pays great attention to detail and colour which can be seen in the brand’s latest range of easy-to-wear staples and quietly luxurious shirts and outerwear.