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YMC – or You Must Create – was born in London in 1995 by Fraser Moss and Jimmy Collins in response to the increasing demand for functional and comfortable modern clothing.
Since then, YMC has evolved its unique approach to contemporary menswear to create a signature clothing line which eschews trends in favour for an understated, timeless style. The result is an innovative collection of tees, outerwear and shirting that is both wearable and distinctive.