Ogon Cacao 1956 Chocolate Box



This is the story about: How to do graphic design to an art form

The cover to the box of chocolate Olle Eksell designed for Mazetti in the fifties. He drawn not only all the graphics but also how everything would look like, right down to the chocolate bar.

When it was finished, Olle sent a box to his good friend Paul Rand.

When the two met shortly after Olle asked what he thought of the chocolate. I do not know, Paul answered, I put it on the wall.

Now everyone can do as Paul did. Put it on the wall!

The iconic Ögon Cacao one eye poster was designed by the well-known Swedish illustrator Olle Eksell in 1956. The famous eyes of cacao was part of Sweden's first design program that Olle designed for the company Mazetti. Since then, the poster has become a real design classic.

Olle Eksell was the creative designer ahead of his time. This could be seen in the famous eyes of cacao, which was part of Sweden’s first design program that Olle designed for Mazetti back in 1956. Since then, the poster has become a real design classic.

Environmentally friendly lithographic printing on 200g quality uncoated paper. Printed in Sweden. Art print.

Cardboards included.

Size Guide

Size: 50 cm x 70 cm.

Delivery & Returns


This item ships worldwide.


Olle Eksell take the satisfaction of their customers very seriously. Every product is inspected to the highest possible quality standards before dispatch. However, if you are not totally satisfied with your purchase you can return it to them within 14 days for an exchange or full refund. 

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Olle Eksell
  • Olle Eksell
    • ESTABLISHED 1918
    • FOUNDER Olle Eksell
    • ORIGIN Kopparberg, Sweden
    • KNOWN FOR Imaginative & Beautiful Illustrations
  • Olle Eksell was a Swedish graphic designer and poster artist, and a professor until 2001, who gave shape to the classic ‘eyes’ on the chocolate packages for Ögon Cacao and famously wrote the book Design = Economy.

  • Olle was seen as a creative designer that was ahead of his time and his most famous illustrations are known to include everything from the crazy and the fantasy-filled to abstract geometric shapes and intricate cityscapes.