The term 'sustainable fashion' gets bandied about a lot these days, making its true meaning increasingly difficult to discern. Greenwashing – the process of brands using misleading claims and making hollow statements to suggest they're doing more for the environment than they are – is rife within the industry, presenting a real challenge for consumers to make the right choices. It's a minefield to say the least.
Thankfully however, there is a growing number of clothing brands whose actions do truly align with their mission statements – brands whose products you don't have to feel guilty about purchasing. The latest to cross our radar is About Companions. The brand new Berlin-based brand was founded earlier this year by childhood friends Thies Meyer and Stephan Sunder-Plassmann, after the pair noticed a lack of ethical options for well-designed menswear.
With the goal of helping men forge long lasting relationships with ethical clothing, About Companions offers full range collections of thoughtfully designed casual classics made from sustainable and low impact fabrics like eco cotton, linen and Tencel.
What separates About Companions from most other contemporary clothing brands is its commitment to total transparency. The label provides detailed information about the social and environmental impacts of each garment, offering insight into where the items were made, by how many people and the time taken to produce. Customers can filter products by various values, including biodegradable, fair work, low CO2 and long-lasting.
The best part of course, is that none of this comes at the expense of style. Boasting an aesthetic that's characterised by clean lines, natural hues and minimal detailing, these are clothes that you actually want to wear – that beg to be integrated into your everyday wardrobe and dressed up and down as you please. From super soft basic tees to elegant shirts, they're wardrobe essentials done right. Clothing that looks good, feels good and does good – what more could you ask for?
Discover the About Companions collection at OPUMO.
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