Fish and chips, The Beatles, James Bond: Britain has bestowed many great things upon the rest of the world. Add to that list a rich menswear heritage that dates back centuries. From outerwear experts to luggage labels; masters of minimalist menswear to shirting specialists, Britain is responsible for producing some of the best men's clothing and accessories brands — both established and emerging — on the planet. Celebrate homegrown talent with our pick of the best British menswear brands at the moment.

Best British menswear brands in 2022

L'Estrange

Topping the list of best British menswear brands is L'Estrange. The London-based label is renowned for its carefully curated range of expertly-crafted seasonless essentials, which includes the likes of classic trousers, tailored T-shirts and timeless hoodies. In a bid to rail against fast fashion, L'Estrange limits its offering to core pieces that stand the test of time. Versatility and ease-of-wear are inherent in its pared-back collections, resulting in a selection of smart-casual staples that exude understated elegance.



bound

Manchester-based label bound only launched in 2018, but it's already making waves in the menswear world. Bridging the gap between streetwear and contemporary, bound's men's clothing and accessories defy conventional definition and reflect the wearer's personality. From primary-striped polos and tees, to essential cord trousers and versatile overshirts, its garments showcase colour and pattern for a more lighthearted take on classic menswear style.



Gusari

Gusari is the luxury swimwear label that sets out to disrupt a staid market. Why, founder Henry Wombell wondered, was men's swimwear so dull? As Gusari themselves put it, "All other garment categories benefit from a range of different styles, colourways and patterns, so why not swimwear?" Gusari's answer to their own question has been to produce collections incorporating tailoring details not usually associated with swimwear, such as side-fasteners and bespoke buckles.



Crown Northampton

Founded in 1908 as Earnest Woodford & Sons, Crown Northampton continues its historical traditions by combining tried and tested handmade methods of craftsmanship with the world’s very best materials. The result: the highest quality footwear that will forever be linked with the centuries-old Northampton shoe trade.  Every pair of Crown Northampton shoes is handmade from start to finish in Northampton, with no out-sourcing to factories abroad. Leathers are individually selected from long-established suppliers CF Stead of Leeds and The Horween Company of Chicago.



Oscar Deen

Each Oscar Deen design has been meticulously hand-crafted from the finest Italian acetate, ensuring they’re built to last. Taking inspiration from retro sunglasses found at markets across Europe, the London-based brand is making waves in the world of eyewear with its classic-meets-contemporary frames. Every pair of glasses is hand finished and made from Mazzuchelli acetate, while the lenses are made from lightweight CR-39 plastic and are coated for sun protection.



Percival

Based in east London's Hackney, Percival creates classic men's wardrobe staples with a contemporary twist, using high quality materials and ethical production processes. Its distinctive aesthetic fuses quintessential British minimalism with playful prints: think holiday-inspired Cuban collar shirts, subtly printed T-shirts and elegantly refined knitwear.



Flax London

Flax London has made a name for itself as a go-to for sustainably crafted linen shirts, jackets, shorts and trousers. This isn't linen as you know it: the brand foregrounds the versatility of the ancient fabric by using a variety of weights, weaves and finishes for optimal durability and breathability. All garments are made in London using linen sourced from the world-renowned Baird Mcnutt in Northern Ireland, whose dying methods use minimal amounts of water to ensure the process is as sustainable as it can be.



Hamilton and Hare

British underwear brand Hamilton and Hare was founded by Olivia Francis out of her realisation that men's underwear doesn't receive the love it deserves, especially in comparison with the enormous amount of attention the women's underwear market is afforded. With the goal of creating the perfect mood-improving underwear, Hamilton and Hare prioritises supreme comfort and ease-of-wear. All of its briefs, boxer shorts and trunks, as well as its more recent loungewear and sleepwear additions, are manufactured in collaboration with small-scale partners in Portugal from ultra-soft natural fabrics such as cotton, lyocell and bamboo.



Wax London

Wax London was established with the aim of bringing the actual ‘making’ tradition of British outerwear back to the UK. The majority of its pieces are made in London, using sustainably produced fabrics and natural dyeing techniques. Expect ultra-versatile utilitarian-style staples that will form the backbone of your everyday uniform – from workwear-inspired chore jackets to essential tees. These are garments designed to transcend seasons, made to be worn time and again for years to come.



Duke + Dexter

Footwear label Duke + Dexter prides itself on its commitment to supporting British craftsmanship, with every pair of its shoes designed in London and handmade in a family-run Sheffield workshop. According to Duke + Dexter's founder Archie Hewlett, "It’s not just the ‘Made in England’ stamp, but it’s all the attributes that come with it: the material access we get, the distance — or lack of distance — those materials need to travel, the transparency with various elements of how we design, as well as the material process and that visibility across it".



Troubadour

Troubadour's British-made bags are made for those who seek to own fewer, better items. Forget fleeting trends or seasonality: timelessness is key to the brand's design ethos. Each of its backpacks, tote bags, briefcases and duffle bags are characterised by a quiet, understated luxury and inherent functionality, meticulously crafted to stand the test of time. Not sure which bag is right for you? Here are five of our favourites.



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