Fish and chips, The Beatles, James Bond: Britain has bestowed many great things upon the rest of the world. Add to that list a rich menswear heritage that dates back centuries. From outerwear experts to luggage labels; masters of minimalist menswear to shirting specialists, Britain is responsible for producing some of the best men's clothing and accessories brands — both established and emerging — on the planet. Celebrate homegrown talent with our pick of the best British menswear brands at the moment.


Based in east London's Hackney, Percival creates classic men's wardrobe staples with a contemporary twist, using high quality materials and ethical production processes. Its distinctive aesthetic fuses quintessential British minimalism with playful prints: think holiday-inspired Cuban collar shirts, subtly printed T-shirts and embroidered workshirts.

Oliver Spencer

Renowned as one of the best British menswear brands of the 21st century, Oliver Spencer's eponymous label was established in 2002 upon the premise of offering premium tailoring with a laid-back edge. From Grandad collar shirts to ultra cosy knitwear, all garments are designed to stand the test of time — in terms of both aesthetics and durability. Versatility is at the core of everything the brand produces: these are, according to Oliver himself, "Clothes that you can adopt and inhabit, clothes you can live in, clothes you can do things in".

Bennett Winch

Bennett Winch's British-made bags are made for those who seek to own fewer, better items. Forget fleeting trends or seasonality: timelessness is key to the brand's design ethos. Each of its weekender bags, backpacks, tote bags, briefcases and leather accessories are characterised by a quiet, understated luxury, designed to stand the test of time. Not sure which bag is right for you? Here are five of our favourites.

Flax London

Flax London has made a name for itself as a go-to for sustainably crafted linen shirts, jackets and shorts. This isn't linen as you know it: the brand foregrounds the versatility of the ancient fabric by using a variety of weights, weaves and finishes for optimal durability and breathability. All garments are made in London using linen sourced from the world-renowned Baird Mcnutt in Northern Ireland, whose dying methods use minimal amounts of water to ensure the process is as sustainable as it can be.


British belt brand Awling was founded by professional architectural photographer Chris Goldstraw out of his fascination with "the way in which architects can interweave considerations of functionality, efficiency, longevity, materials and context". Each of Awling's understated leather belts are made to last, using the highest quality materials and craftsmanship. Striking yet simple details like a pop of colour on the Modernist styles or textural woven leather in the Braided collection will add an element of interest to any outfit, while the pared-back Original belt is a fail-safe classic.

Alex Orso

All of Alex Orso's jewellery is designed in the brand's studio near London Bridge. The collection is defined by simple details and understated masculinity, consisting of beautifully made pendants, rings and cuffs that are designed to bring a subtle hint of elegance to any outfit. Wear your Alex Orso jewellery as individual pieces or layered and stacked together.

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