Fish and chips, The Beatles, James Bond: Britain has bestowed many great things upon the rest of the world. Add to that list a rich menswear heritage that dates back centuries. From outerwear experts to luggage labels; masters of minimalist menswear to shirting specialists, Britain is responsible for producing some of the best men's clothing and accessories brands — both established and emerging — on the planet. Celebrate homegrown talent with our pick of the best British menswear brands at the moment.
Based in east London's Hackney, Percival creates classic men's wardrobe staples with a contemporary twist, using high quality materials and ethical production processes. Its distinctive aesthetic fuses quintessential British minimalism with playful prints: think holiday-inspired Cuban collar shirts, subtly printed T-shirts and elegantly refined knitwear.
Renowned as one of the best British menswear brands of the 21st century, Oliver Spencer's eponymous label was established in 2002 upon the premise of offering premium tailoring with a laid-back edge. From Grandad collar shirts to ultra cosy knitwear, all garments are designed to stand the test of time — in terms of both aesthetics and durability. Versatility is at the core of everything the brand produces: these are, according to Oliver himself, "Clothes that you can adopt and inhabit, clothes you can live in, clothes you can do things in".
Troubadour's British-made bags are made for those who seek to own fewer, better items. Forget fleeting trends or seasonality: timelessness is key to the brand's design ethos. Each of its backpacks, tote bags, briefcases and duffle bags are characterised by a quiet, understated luxury and inherent functionality, meticulously crafted to stand the test of time. Not sure which bag is right for you? Here are five of our favourites.
Flax London has made a name for itself as a go-to for sustainably crafted linen shirts, jackets and shorts. This isn't linen as you know it: the brand foregrounds the versatility of the ancient fabric by using a variety of weights, weaves and finishes for optimal durability and breathability. All garments are made in London using linen sourced from the world-renowned Baird Mcnutt in Northern Ireland, whose dying methods use minimal amounts of water to ensure the process is as sustainable as it can be.
British underwear brand Hamilton and Hare was founded by Olivia Francis out of her realisation that men's underwear doesn't receive the love it deserves, especially in comparison with the enormous amount of attention the women's underwear market is afforded. With the goal of creating the perfect mood-improving underwear, Hamilton and Hare prioritises supreme comfort and ease-of-wear. All of its briefs, boxer shorts and trunks, as well as its more recent loungewear and sleepwear additions, are manufactured in collaboration with small-scale partners in Portugal from ultra-soft natural fabrics such as cotton, lyocell and bamboo.
Wax London was established with the aim of bringing the actual ‘making’ tradition of British outerwear back to the UK. The majority of its pieces are made in London, using sustainably produced fabrics and natural dyeing techniques. Expect ultra-versatile utilitarian-style staples that will form the backbone of your everyday uniform – from workwear-inspired overshirts to essential tees. These are garments designed to transcend seasons, made to be worn time and again for years to come.
Since its inception in East London in 1977, Drake's has made a name for itself as one of the best loved British menswear brands. Originally established as a maker of men's Scarves, Shawls and Plaids,’ the brand has expanded its offering to include everything from soft Italian-made tailoring to shirting made in its very own factory in Chard, Somerset. In the words of Creative Director Michael Hill, "We make things that people can and will want to wear, for years and years to come."
Footwear label Duke + Dexter prides itself on its commitment to supporting British craftsmanship, with every pair of its shoes designed in London and handmade in a family-run Sheffield workshop. According to Duke + Dexter's founder Archie Hewlett, "It’s not just the ‘Made in England’ stamp, but it’s all the attributes that come with it: the material access we get, the distance — or lack of distance — those materials need to travel, the transparency with various elements of how we design, as well as the material process and that visibility across it".
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