The word sustainability gets thrown around a lot these days, it’s becoming impossible to ignore. But sustainability in fashion is an extremely vague term, denoting a whole host of methods to avoid the overconsumption of natural resources. So, the next time that you hear “sustainability” shouted from the rooftops, we’d like to arm you with enough knowledge to confidently shout back, “How so?”

We champion a bunch of labels with sustainable credentials at OPUMO, each of which is candid and transparent about its method and its effects. We thought that this was worth commending, so we’ve rounded up five ways that our sustainable clothing brands are approaching the buzzword of the year.

Repair

One of the easiest and most effective forms of sustainability in fashion is learning how to repair old clothing that might have reached the end of its life, or that you’ve simply fallen out of love with. Right now, only 1% of material used to make textiles is recycled into new textiles, that’s 11 million items of clothing going to landfill every week in the UK alone. While repairing clothing used to be a no-brainer, increasing the lifetime of our wardrobes and requiring fewer new garments, the past 15 years have seen a 36% decrease in our clothing use. 

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Cloud Recycled Cashmere Sweater
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Cloud Recycled Cashmere Sweater

So, next time you realise that there’s a hole in the bomber jacket you used to love, why not give it a new lease of life with some home improvements? A badge goes a long way, not only covering the hole but giving your piece a unique personality. Get creative, you might even find that your wardrobe becomes more interesting. Alternatively, you can find a clothing alteration service near you.

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Charcoal Recycled Cashmere Sweater
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Charcoal Recycled Cashmere Beanie

Don’t see yourself as a handyman? Riley Studio offers a free repair service for its items. Simply send the eco-friendly clothing brand an email and it’ll do the rest. What’s more, a reuse and recycle scheme means that if you’ve reached the end of the road with any Riley Studio item, they’ll organise returns so that no Riley Studio pieces make it to the dreaded landfill.


  1. Marine Modular Anorak
    £210
  2. Midnight Co-Ord Track Pants
    £110
  3. Charcoal Recycled Cashmere Sweater
    £280
  4. Slate Modular Anorak
    £210
  5. Oat Long Sleeve Pocket T Shirt
    £65
  6. Clay Co-Ord Track Pants
    £110
  7. Cloud Recycled Cashmere Sweater
    £280
  8. Clay Classic Hoodie
    £85
  9. Midnight Co-Ord Track Jacket
    £150
  10. Forest Co-Ord Track Jacket
    £150
  11. Sage Long Sleeve Pocket T Shirt
    £65
  12. Mulberry Classic Hoodie
    £85
  13. Forest Human Kind Classic T Shirt
    £45
  14. Cloud Recycled Cashmere Beanie
    £65
  15. Forest Classic Hoodie
    £85

Responsible sourcing

Sustainability has many facets, and not all of them boil down to environmental impact, social sustainability is another prime concern for Far Afield, the ethical brand paving the way for others when it comes to sustainable sourcing. What is social sustainability? Before Far Afield chooses a supplier, co-founder Mark or Chris will visit the factory to ensure that standards are high enough and to build an honest relationship with the supplier. 

What do they look for? When it comes to social sustainability, Far Afield is on the lookout for ethical clothing production, adult-only labour, fair working conditions and practices, adequate social care for workers and fair remuneration. But don’t just take their word for it, they also require industry-standard accreditation and audits on all of these points. 

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Autmnal Orange Porter Jacket
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Duffel Green Combin Knit
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Autumnal Orange Combin Knit
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Duffel Green Normsk Jacket

As for eco-friendly materials, Far Afield takes an equally staunch standpoint, only purchasing GOTS Organic cotton or cotton accredited by the Better Cotton Initiative. The BCI works around 6 key sustainability principles: crop protection, water usage, soil health, bio-diversity, fibre quality and fair working conditions. Only if cotton passes the test on all fronts is it given BCI accreditation. 


  1. Olivenite Linen Classic Shirt
    £70 £35
  2. Autmnal Orange Porter Jacket
    £110 £75
  3. Monaco Blue Antonio L/S Polo
    £80
  4. Toasted Orange Clifford S/S Polo
    £75
  5. White Embroidered Stachio S/S Shirt
    £65
  6. Bottle Green Zaca Crew Knit
    £90
  7. Monaco Blue Selleck S/S Shirt
    £65
  8. Agate Grey Linen Twombly Shirt
    £70 £40
  9. Bitter Brown Normsk Jacket
    £110 £75
  10. Monaco Blue Station Jacket
    £100
  11. Stonewash Blue Selleck S/S Shirt
    £65
  12. Ice Blue Far Afield Station Jacket
    £100
  13. Bitter Brown Field L/S Shirt
    £70 £50
  14. Bottle Green Antonio L/S Polo
    £80
  15. Jazz Camo Printed Swim Shorts
    £45

Durability

Much like repairing clothing, only buying durable pieces is a highly effective form of sustainability, targeting the problem at its root. Flax London specialises in one of the world’s most durable materials, creating a range of men’s linen shirts and premium linen jackets. It turns out that the world’s oldest woven garment is a 5000-year-old linen dress from Ancient Egypt – that's hard to argue with. Flax London makes the best use of linen’s amazing strength by combining the material with high-quality construction, resulting in a collection of eco-friendly men's clothing that is made to last. It has been shown that if we wear a piece of clothing for an extra nine months, we can reduce waste and water usage per garment by 20-30% so it’s high time we were all filling our wardrobes with linen pieces. 

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Ecru Winter Linen Signature Shirt
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Blue Railway Jacket
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Oatmeal Winter Linen Smock Shirt

  1. Ecru Short Sleeve Smock Shirt
    £95
  2. Eucalyptus Winter Linen Signature Shirt
    £105
  3. Slate Grey Winter Linen Smock Shirt
    £105
  4. Midnight Winter Linen Signature Shirt
    £105
  5. Slate Grey Winter Linen Signature Shirt
    £105
  6. Red Railway Jacket
    £235
  7. Oatmeal Winter Linen Smock Shirt
    £105
  8. Ecru Winter Linen Grandpa Shirt
    £105
  9. Eucalyptus Smock Short Sleeve Shirt
    £95
  10. Oatmeal Winter Linen Signature Shirt
    £105
  11. Ecru Winter Linen Signature Shirt
    £105
  12. Blue Railway Jacket
    £235
  13. Slate Grey Winter Linen Grandpa Shirt
    £105
  14. Midnight Winter Linen Smock Shirt
    £105
  15. Eucalyptus Winter Linen Smock Shirt
    £105

Traceability

ASKET is lighting the way for ethical clothing brands when it comes to traceability. Even in 2020, the extent of traceability for many brands is a simple ‘made in…’ label. This no longer makes any sense because of the complexity of supply chains. With eco-friendly labels like ASKET providing in-depth analyses of the origins of each component, we as the consumer can make informed decisions about the clothing that we choose to invest in, and the type of businesses that we choose to endorse. 

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Black Melange Merino Zip Cardigan

The 20 pieces in ASKET’s permanent collection of luxury men's essentials amounts to around 400 separate processes and locations spread across the whole world. This makes tracking down each component of the collection of ethical T-shirts, sustainable outerwear and eco-friendly men's trousers almost impossible. Although ASKET is still working on reaching 100% traceability, it's way ahead of the curve. According to a 2018 study:

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Brown Melange Merino Wool Polo
  • 30% of brands didn’t even know where their clothing was manufactured. 
  • 82% of brands didn’t know where their fabrics were milled.
  • 93% didn’t know where their raw materials came from.

That put the industry at around 28% traceability while ASKET sits at a pretty 80% traceability. 


  1. Stone Bleach Denim Shirt
    £95
  2. Grey Melange Sweatshirt
    £75
  3. Light Grey Merino Wool Polo
    £100
  4. Dark Navy Merino Sweater
    £85
  5. Black T Shirt
    £30
  6. Dark Green Merino Roll Neck
    £90
  7. Navy Car Coat
    £225
  8. Grey Merino-Cashmere Scarf
    £50
  9. Dark Navy Pique Polo
    £60
  10. Navy Long Sleeve T Shirt
    £50
  11. Cold Green Lightweight T Shirt
    £35
  12. Black Sweatshirt
    £75
  13. Grey Melange Lightweight T Shirt
    £35
  14. Dusty Green T Shirt
    £30
  15. Dark Navy Merino Wool Polo
    £100

Zero waste

With some brands being found to burn unsold garments at the end of a season, it’s more refreshing than ever to find out that one of your favourite labels operates on a zero-waste basis. Artknit Studios has only been alive for two years but during that time has worked within an on-demand structure, only producing clothing once the order is completed. This allows the label to offer sustainable Italian knitwear at attainable prices with no inventory waste and no middle-man markups. 

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Grey High-Neck Cashmere Knitwear
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Cream Wool Bomber Jacket

  1. Jungle High-neck Cashmere Sweater
    £136
  2. Brown Knit Polo
    £120
  3. Cream Overshirt Jacket
    £160
  4. Pied De Poule Grey Sartorial Linen Hat
    £60
  5. Navy Overshirt Jacket
    £189
  6. Cream Wool Bomber Jacket
    £150
  7. Jungle Perkins Sweater
    £136
  8. Cream Knit Polo
    £120
  9. Navy Knit Polo
    £120
  10. Cream Perkins Sweater
    £136
  11. Cream High-Neck Cashmere Knitwear
    £160
  12. Grey High-Neck Cashmere Knitwear
    £160
  13. Navy Perkins Sweater
    £136
  14. Navy Sartorial Linen Hat
    £60
  15. Navy Wool Bomber Jacket
    £155

Still looking for a pair of sustainable men's sneakers for your new wardrobe? Find out more about Uniform Standard.