Sustainability has become a buzzword in recent years, with many clothing and accessory brands jumping on the bandwagon and attaching themselves to the label. Yet total transparency and real action are still hard to come by, and it's becoming increasingly difficult to discern which brands are actually taking sustainability seriously, beyond a hollow mission statement. This is where we come in. To assist you in making informed choices about the clothes you buy, we're highlighting sustainable menswear brands that are paving the way in terms of eco-friendly fabrics, transparency around manufacturing methods and fair working conditions.
ASKET is paving the way for sustainable menswear brands when it comes to traceability. Even in 2021, the extent of traceability for many brands is a simple ‘made in…’ label. This no longer suffices, due to the complexity of supply chains. With eco-friendly labels like ASKET providing in-depth analyses of the origins of each component (its 'Impact Receipt' reveals the true environmental impact of each product), we as the consumers can make informed decisions about the clothing that we choose to invest in, and the type of businesses that we choose to endorse.
Based in Biella, Italy, Artknit Studios is famed for its handcrafted knitwear, which is among the finest in the world. It’s arguably the brand’s sustainable credentials that are most impressive though. From the factories it works with to its eco-friendly fabrics, it makes every effort to be as kind to the planet, and the people it employs, as possible. Take for example its eco-cashmere fabric: it’s made in Italy from leftover cuts and excess fabric, reducing its environmental impact by 92% compared to standard cashmere.
London-based label Riley Studio has been on a mission to reduce its environmental impact since it was founded. It only uses the most eco-friendly fabrics including organic cotton, lyocell and Q-NOVA by Fulgar, which is made from waste materials that would have otherwise been thrown away. This, along with its commitment to making conscious consumerism the norm, makes Riley Studio one of the most sustainable menswear brands around.
WAHTS chooses to manufacture all of its products in Portugal, a country that’s become known as the epicentre of European textile craftsmanship. The brand works with specialist ateliers that are known for producing one thing at the best level possible, from jersey factories to shoe craftsman. WAHTS also only works with partners who’ve achieved the Oeko-Tex Standard 100 certification, which means that every fibre, thread and button produced is ecologically harmless.
Sheep Inc. is on a mission to revolutionise the fashion industry. And they're doing it one sweater at a time. As the world's first carbon negative fashion brand, it works with sustainable suppliers, like sheep stations who use regenerative farming methods and an Italian yarn mill that runs on renewable energy. Any remaining carbon impact is mitigated ten times over, by investing funds from every sale into environmental projects. The best bit? In an attempt to better connect customers with the journey of their clothes, each sweater comes with an adoptee sheep that you can keep track of.
Madrid-based brand Neutrale is constantly pushing the boundaries of innovation by showcasing new processes and materials that allow it to lead the transition towards a waste-less circular economy. Using organic cotton only, Neutrale reduces the consumption of water by 91% by eliminating the use of chemicals during the production process. Its collections are non-seasonal, fusing minimalist style and functionality in the form of wardrobe staples that you'll reach for time and again.
L’Estrange’s ‘With Less, Do More’ ethos guides the label’s aim to reduce the amount of clothes needed in wardrobes by bringing versatility to everyday items. Going a step beyond its 100% renewable or recycled Italian and Portuguese fabrics, the London-based brand promotes sustainable consumption with pieces that have a long-lasting life cycle. We particularly love that L'Estrange is closing the loop in circular fashion by offering store credit for customers that recycle clothes, in addition to a free repair service as part of the Lifecare program.
ISTO. is an independent Portuguese clothing brand that wants to change the way we dress for the better. Rather than following trends and churning out multiple seasonal collections a year, it takes a much more considered approach, offering a permanent range of wardrobe essentials that it is continuously working to perfect – from relaxed worker jackets to classic tees. Sustainably made from organic materials, these are everyday staples that are made to look amazing, fit perfectly and last longer.
London based label SIRPLUS was founded upon the premise of creating made-to-last clothing staples (think boxers, shirts and tees) out of surplus materials that would otherwise be discarded by manufacturers. Now, the brand has come a long way from its humble beginnings as a market stall, but it maintains its commitment to sustainability. Approximately half of its garments are still made using surplus, with the other half ethically produced from functional and durable materials like recycled polyester, linen, organic cotton and Ecovero.
CDLP is an underwear and essentials brand that's hell-bent on doing things differently. Over the years, it's been showcasing the potential of biodegradable, organic, and recycled fibres. Expect lyocell underwear, bamboo socks, lyocell and pima cotton T-shirts, recycled PET performance wear and Econyl swimwear. The best part is that everything is just as stylish as it is sustainable: imbued with the perfect amount of character, these are garments that will ensure you always look the part.
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