Sustainability has become a buzzword in recent years, with many clothing and accessory brands jumping on the bandwagon and attaching themselves to the label. Yet total transparency and real action are still hard to come by, and it's becoming increasingly difficult to discern which brands are actually taking sustainability seriously, beyond a hollow mission statement. This is where we come in. To assist you in making informed choices about the clothes you buy, we're highlighting sustainable menswear brands that are paving the way in terms of eco-friendly fabrics, transparency around manufacturing methods and fair working conditions.
ASKET is lighting the way for sustainable menswear brands when it comes to traceability. Even in 2020, the extent of traceability for many brands is a simple ‘made in…’ label. This no longer makes any sense because of the complexity of supply chains.
With eco-friendly labels like ASKET providing in-depth analyses of the origins of each component, we as the consumers can make informed decisions about the clothing that we choose to invest in, and the type of businesses that we choose to endorse.
Based in Biella, Italy, Artknit Studios is famed for its hand-crafted knitwear, the likes of which is among the finest in the world. It’s arguably the brand’s sustainable credentials that are most impressive though. From the factories it uses to its fabrics, it makes every effort to be as kind to the planet, and the people it employs, as possible.
Take for example its eco-cashmere fabric - it’s made in Italy from leftover cuts and excess fabric, reducing its environmental impact by 92% when compared to fast-fashion cashmere.
Riley Studio has been on a mission to reduce its environmental impact since it was founded. It only works with the most eco-friendly fabrics including organic cotton, lyocell and Q-NOVA by Fulgar, which is made from waste materials that would have otherwise been thrown away. This, along with its commitment to making conscious consumerism the norm, makes Riley Studio one of the most sustainable menswear brands around.
WAHTS chooses to manufacture all of its products in Portugal, a country that’s become known as the epicentre of European textile craftsmanship. The brand works with specialist ateliers that are known for producing one thing at the best level possible, from jersey factories to shoe craftsman. WAHTS also only works with partners who’ve achieved the Oeko-Tex Standard 100 certification, which means that every fibre, thread and button produced is ecologically harmless.
Sheep Inc. is on a mission to revolutionise the fashion industry. And they're doing it one sweater at a time. As the world's first carbon negative fashion brand, it works with sustainable suppliers, like sheep stations who use regenerative farming methods and an Italian yarn mill that runs on renewable energy. Any remaining carbon impact is mitigated ten times over, by investing funds from every sale into environmental projects. The best bit? In an attempt to better connect customers with the journey of their clothes, each sweater comes with an adoptee sheep that you can keep track of.
Munich-based performance wear brand Aeance was founded upon the philosophy of 'less, but better'. The brand is committed to creating garments with the least possible impact on the environment, using eco-friendly fabrics that range from sustainable synthetic blends to the finest merino wool. It has even gone so far as to set up a supply chain focusing on eco-sustainability and ethical responsibility. Aeance's collections are non-seasonal, fusing minimalist style and functionality in the form of wardrobe staples that you'll reach for time and again.
Colorful Standard creates season-less wardrobe staples designed to transcend trends and stand the test of time. All of its essential garments — which range from T-shirts and shorts to hoodies and sweatpants — are made from 100% organic cotton by fairly-paid factory workers in Portugal. Plus, the label is committed to giving 5% of its proceedings to its newly established football club and foundation in the Democratic Republic of Congo, FC Masi Manimba.
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