Sustainability has become a buzzword in recent years, with many clothing and accessory brands jumping on the bandwagon and attaching themselves to the label. Yet total transparency and real action are still hard to come by, and it's becoming increasingly difficult to discern which brands are actually taking sustainability seriously, beyond a hollow mission statement. This is where we come in. To assist you in making informed choices about the clothes you buy, we're highlighting sustainable menswear brands that are paving the way in terms of eco-friendly fabrics, transparency around manufacturing methods and fair working conditions.

ASKET

ASKET is lighting the way for sustainable menswear brands when it comes to traceability. Even in 2020, the extent of traceability for many brands is a simple ‘made in…’ label. This no longer makes any sense because of the complexity of supply chains.

With eco-friendly labels like ASKET providing in-depth analyses of the origins of each component, we as the consumers can make informed decisions about the clothing that we choose to invest in, and the type of businesses that we choose to endorse. 


  1. Raw Denim Jeans
    £105
  2. Charcoal Melange Merino-Cashmere Scarf
    £50
  3. Off White T Shirt
    £30
  4. Grey Melange Sweatshirt
    £75
  5. Burgundy T Shirt
    £30
  6. Dark Navy Merino Sweater
    £85
  7. Dark Navy Merino-Cashmere Scarf
    £50
  8. Black Chino Trousers
    £110
  9. Charcoal Melange Merino Zip Cardigan
    £155
  10. Stone Wash Denim Shirt
    £95
  11. Matte Black Zip Vest
    £170
  12. Stone Bleach Washed Denim Jeans
    £110
  13. Light Grey Merino-Cashmere Scarf
    £50
  14. Dark Navy Sweatshirt
    £75
  15. Black Melange Merino Zip Cardigan
    £155

Artknit Studios 

Based in Biella, Italy, Artknit Studios is famed for its hand-crafted knitwear, the likes of which is among the finest in the world. It’s arguably the brand’s sustainable credentials that are most impressive though. From the factories it uses to its fabrics, it makes every effort to be as kind to the planet, and the people it employs, as possible.

Take for example its eco-cashmere fabric - it’s made in Italy from leftover cuts and excess fabric, reducing its environmental impact by 92% when compared to fast-fashion cashmere.  


  1. Cream High-Neck Cashmere Knitwear
    £160
  2. Cream Overshirt Jacket
    £160
  3. Ivory Round Neck Silk Jumper
    £135
  4. Ivory Linen Knit Shirt
    £105
  5. Navy Wool Bomber Jacket
    £155
  6. Navy Organic Cotton Jacket
    £170
  7. Blue Navy Round Neck Silk Jumper
    £135
  8. Ivory Organic Cotton Jacket
    £170
  9. Ivory Linen Knit T Shirt
    £80

Riley Studio 

Riley Studio has been on a mission to reduce its environmental impact since it was founded. It only works with the most eco-friendly fabrics including organic cotton, lyocell and Q-NOVA by Fulgar, which is made from waste materials that would have otherwise been thrown away. This, along with its commitment to making conscious consumerism the norm, makes Riley Studio one of the most sustainable menswear brands around. 


  1. Marine Modular Anorak
    £210
  2. Charcoal Recycled Cashmere Beanie
    £65
  3. Midnight Co-Ord Track Jacket
    £150
  4. Mulberry Riley Classic Sweatshirt
    £95
  5. Oat Long Sleeve Pocket T Shirt
    £65
  6. Midnight Co-Ord Track Pants
    £110
  7. Forest Co-Ord Track Pants
    £110
  8. Slate Modular Anorak
    £210
  9. White Human Kind Classic T Shirt
    £45
  10. Clay Co-Ord Track Jacket
    £150
  11. Sage Long Sleeve Pocket T Shirt
    £65
  12. Mulberry Classic Hoodie
    £85
  13. Forest Co-Ord Track Jacket
    £150
  14. Charcoal Recycled Cashmere Sweater
    £280

WAHTS 

WAHTS chooses to manufacture all of its products in Portugal, a country that’s become known as the epicentre of European textile craftsmanship. The brand works with specialist ateliers that are known for producing one thing at the best level possible, from jersey factories to shoe craftsman. WAHTS also only works with partners who’ve achieved the Oeko-Tex Standard 100 certification, which means that every fibre, thread and button produced is ecologically harmless. 


  1. Navy Rice Polo Shirt
    £91
  2. Army Green LS Pique Poloshirt
    £118
  3. Army Green Melange Pique Dean T Shirt
    £72
  4. Light Grey Bates Tech Jersey Shorts
    £182
  5. Sand Melange Troy Sweatshorts
    £100
  6. Light Marl Blue Pique Dean T Shirt
    £72
  7. Navy Stone LS Pique Poloshirt
    £118
  8. Navy Blue Maxwell Travel Coat
    £365
  9. White Marl Woods T Shirt
    £54
  10. Navy Nash Packable Jacket
    £228
  11. White Rice Polo Shirt
    £91
  12. Grey Melange Rowe Pique Sweatshirt
    £91
  13. Sand Melange Moore Crew Neck Sweatshirt
    £182
  14. Army Green Tailored Jersey Barton Shirt
    £118
  15. Navy Bates Tech Jersey Shorts
    £182

Sheep Inc.

Sheep Inc. is on a mission to revolutionise the fashion industry. And they're doing it one sweater at a time. As the world's first carbon negative fashion brand, it works with sustainable suppliers, like sheep stations who use regenerative farming methods and an Italian yarn mill that runs on renewable energy. Any remaining carbon impact is mitigated ten times over, by investing funds from every sale into environmental projects. The best bit? In an attempt to better connect customers with the journey of their clothes, each sweater comes with an adoptee sheep that you can keep track of.


  1. Sunset Coral Light Knit Sweater
    £130
  2. Moss Green Medium Knit
    £160
  3. Granite Grey Medium Knit
    £160
  4. Light Tortoise Södermalm Sunglasses
    £175
  5. Navy Logo Bucket Hat
    £73
  6. Polished Silver 5mm Cuff
    £210
  7. Veins 02 Print by Studio Paradissi
    £43
  8. Drawing No.13 by Matthew Tucker
    From £157
  9. Brown Wash Bag / Dopp Kit
    £395

Aeance

Munich-based performance wear brand Aeance was founded upon the philosophy of 'less, but better'. The brand is committed to creating garments with the least possible impact on the environment, using eco-friendly fabrics that range from sustainable synthetic blends to the finest merino wool. It has even gone so far as to set up a supply chain focusing on eco-sustainability and ethical responsibility. Aeance's collections are non-seasonal, fusing minimalist style and functionality in the form of wardrobe staples that you'll reach for time and again.


  1. Dark Blue Trousers
    £223
  2. Black Light Padded Jacket
    £335
  3. Dark Blue Light Padded Jacket
    £335
  4. Light Grey Jersey Jacket
    £214
  5. Red Light Padded Jacket
    £335
  6. Black Long Sleeve Jersey T Shirt
    £131
  7. Dark Blue Long Sleeve Jersey T Shirt
    £131
  8. Mid Blue Long Sleeve Jersey T Shirt
    £131
  9. Black Jersey Jacket
    £214
  10. Black Adaptive Jacket
    £363
  11. Dark Blue Adaptive Jacket
    £363
  12. Mid Grey Light Padded Jacket
    £335
  13. Mid Blue Padded Vest
    £261
  14. Black Short Sleeve Jersey T Shirt
    £112

Colorful Standard

Colorful Standard creates season-less wardrobe staples designed to transcend trends and stand the test of time. All of its essential garments — which range from T-shirts and shorts to hoodies and sweatpants — are made from 100% organic cotton by fairly-paid factory workers in Portugal. Plus, the label is committed to giving 5% of its proceedings to its newly established football club and foundation in the Democratic Republic of Congo, FC Masi Manimba.


  1. Deep Black Classic Orangic Crew
    £55
  2. Steel Blue Classic Organic T Shirt
    £27
  3. Heather Grey Classic Organic T Shirt
    £27
  4. Emerald Green Classic Organic Hoodie
    £64
  5. Stone Blue Classic Organic T Shirt
    £27
  6. Navy Blue Classic Organic T Shirt
    £27
  7. Burned Yellow Classic Organic T Shirt
    £27
  8. Desert Khaki Classic Organic T Shirt
    £27
  9. Coffee Brown Classic Organic T Shirt
    £27
  10. Petrol Blue Classic Organic Hoodie
    £64
  11. Heather Grey Classic Organic LS T Shirt
    £37
  12. Deep Black Classic Organic Zip Hoodie
    £73
  13. Ocean Green Classic Organic Crew
    £55
  14. Ivory White Classic Organic T Shirt
    £27
  15. Sahara Camel Classic Organic Hoodie
    £64

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