Sweden is renowned as the epicentre of Scandi-style. Cool, collected and minimal, Swedish design has all that's needed and absolutely nothing more. Think of it as form follows function with added elegance and you're just about there. Materials are key, perhaps because in colder climes there's nothing better than wrapping yourself in deluxe comfort in the chill of the long winter months. In recent years, a new generation of Swedish minimalists has emerged, with the common aim of combatting disposable fashion in all its forms and promoting instead a life-long sustainability. This is Swedish style with real ethical roots. Here's our pick of the best Swedish clothing and accessory men's brands you need to know about now.

The best Swedish men's brands in 2022


Key to understanding this five-year-old label are its forthright aims. Innovation in materials is key as is what CDLP describes as "conscious construction" in Europe. Expect high quality basics - underwear, t-shirts, homewear, socks and swimwear - that subtly pamper and always impress with almost obsessive attention to detail. Underwear is crafted using wood-sourced Lyocell to create what one fashion writer described as an "ultra-comfortable, uber-luxe" experience. Essentials to savour.

A Day's March

Sustainable, built to last and offering high quality at an affordable price: these are the principles of A Day's March, a young Swedish brand with a real-world commitment to clothing without a sell-by date. Production is mostly in Portugal, organic cotton is used where possible. Above all, these thoughtful wardrobe essentials are designed to last a lifetime. As the founders themselves say with characteristic Swedish openness, these are clothes "to help you get through the triumphs and troubles of everyday life". We can ask for no more than that.

Steele & Borough

Niklas Bandobranski and Catherine Nilson set out to create a range of bags - duffel, weekender, business - that would speak of how we live now. Steele & Borough's signature look is sharp, sophisticated, without ornament. These bags are trusty companions on your travels, whether that's for a workout at the gym, on the rigorous grind that is the daily commute or for a cheeky weekend away. Materials are nylon and vegan leather for future-proof sustainability, water repellent for added practicality. Detailing is meticulous. All the bags you'll ever need, and then some.

Axel Arigato

From signature hoodies to pared-back sneakers, Axel Arigato has your capsule casual wardrobe taped. Sneaker silhouettes are minimalist, while clothing - whether it's wear-every-day trousers or chunky knitwear - is beyond mere seasonality. Axel Arigato founders Max Svärdh and Albin Johansson aim to combine Swedish and Japanese minimalism with, as they put it, an emphasis on "quality, craftsmanship and longevity". Their fan-base is growing, and it's not hard to see why.


Let's get this clear. These are sneakers designed by a self-confessed sneaker addict. Gustaf Secher's passion began young and his mission with North-89 is to create sneakers to be worn in all four seasons - and that means the most demanding of Scandinavian seasons. Function, rather than disposable style, is central to design. Uppers are often weatherproofed, soles are in rugged rubber, detailing is in Italian suede, construction is by specialists in Portugal. Exceptional.


When it comes to a new take on the luxury of hand-crafted shoes, Myrqvist is the go-to brand. Traditional techniques combine with direct-to-customer service to provide affordable deluxe shoes for your wardrobe. For Myrqvist, only the best - the very best - will do for your next footwear. Shoemakers in Portugal use Goodyear Welted construction, so that each pair of Myrqvist shoes is designed to last for decades. Calfskin is sourced from a tannery owned by the French luxury brand Hermes. Long-established English specialists Charles F Stead supply suede. Tradition, given a Swedish update.


"Fewer, harder working garments." That's the promise of ASKET, one of our favourite Swedish brands aiming to design not for seasons, but forever, as they put it. The mission is less clothing with more and longer life. The remarkable result is a deliberately limited range of capsule wardrobe pieces to be worn any day, any night, every season. Ethics are central to all that ASKET design, with the emphasis on sustainability and transparency of production. Collections - think Merino sweaters, flannel shirts, essential t-shirts and raw denim jeans - are permanent. Cut is classic and meticulous. The result is an entirely new way of providing a personal Scandi-style.

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