Italy's contribution to modern menswear – and fashion in general – simply can't be understated. With the age-old tradition of la bella figura – or 'good appearance' – at its heart, the southern European capital might just be the most stylish place on earth. From top tailors to artisan shoemakers, the nation is home to some of the most celebrated names in fashion today, as well as an ever-increasing number of emerging designers that are taking the contemporary menswear scene by storm. Looking to channel the laidback elegance of the appropriately-boot-shaped country? These are the Italian brands you should have on your radar.

5 Italian brands to know


Hevò is a contemporary Milanese outerwear label with an unwavering commitment to high quality craftsmanship. Every Hevò garment – from jackets and knits to trousers and tees – is meticulously handcrafted in Valle d'Itria, Puglia, a region known for its rich tailoring tradition. A simple aesthetic informs each collection: expect clean silhouettes and refined, fuss-free design.


At Velasca's heart is a rich 'Made in Italy' heritage. The Milan-based footwear label prides itself on working closely with families of skilled artisans in the shoemaking district of Montegranaro, who handcraft the shoes using the finest French calf leather. Characterised by a timeless aesthetic and free of any extraneous or fussy details, Velasca shoes will look as good now as in 10 years time. Expect everything from classic dress shoes like Oxfords to more casual yet equally as elegant leather sneakers.

Artknit Studios

Based in Biella, Italy, Artknit Studios is famed for its handcrafted knitwear, which is among the finest in the world. Everything from its luxurious upcycled cashmere sweaters to its extrafine merino wool trousers are produced with the utmost respect for the environment, using natural and biodegradable fibres, ensuring completely traceable local production and carbon-neutral shipping straight from maker's workshop. The brand's permanent collection exudes understated elegance, combining traditional Italian sartorial elegance with modern tailoring.

Luca Faloni

Luca Faloni's eponymous brand was founded when Luca realised the exceptional quality of craftsmanship he was so familiar with in Italy was a rarity elsewhere. Taking matters into his own hands, he created a label focused on timeless style rather than fleeting trends. The result is an offering of luxurious, long-lasting menswear staples that encompass shirts, knitwear, trousers and shorts rendered in the finest linenscottons and cashmere yarns, as well as timeless leather accessories.

Ripa Ripa

Inspired by the aesthetic of breezy Mediterranean style, Ripa Ripa has come to be renowned as a go-to for effortlessly stylish men's swimwear. There is a distinctive '60s vibe to each collection. Shirts feature louche Capri collars inspired by the original Italian Godfather of style Gianni Agnelli, while drawstring swim shorts adhere to a straight cut for old-school sophistication. Bold colours and patterns evoke the dreamy atmosphere of a laid-back Italian summer.

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